What makes a really good product…? – Well that rather depends on your point of view…

You know, if I had to sum up what it is that I’m good at, it would probably be with the phrase ‘predicting what others will think…’ Well, that’s all very good, I hear you say … but what exactly do I mean by that (and more importantly how can I do it too…?)

I’m sure you’ll agree, it would be great if you could know ahead of time exactly how someone will feel, think or precisely what questions they would ask before being presented with your offer, proposal or idea? How much easier would it all be if you knew exactly what your customer wanted, and what their needs and objections were likely to be…? Continue Reading