One of the things I seem to be asked more frequently
for these days (rather than just tips on how to get started) are various tips
on how to communicate with your new list of contacts … and how those first
attempts at building a relationship or making that first offer – can lead to a
severe case of writers block…

The latest addition to my team here at HQ, a fine
bunch whom I fondly refer to (with, may I add, my tongue very firmly in
my cheek) as my ‘minions’ … is a chap who spent his formative years learning
his trade in a joiners’ workshop, and one of his more repeatable tales was
about his former bosses’ rather sudden fall from grace … as a result of doing
something that seems to happen a lot in business, but is very foolish and also
very harmful to your relationship with your customers…

I don’t usually like using famous quotes in my posts;
especially as the title … however you will have to forgive this one
particular Oscar Wilde gem, given today’s subject matter…

Regardless of how ‘gung-ho’ you are about your online
endeavors, from time to time, you are likely to become distracted by one thing or
another. I may have ‘occasionally’ been guilty of becoming distracted … as
anyone who has witnessed one of my frequent ‘asides’ (often straying in to the
the topics of fine restaurants, even finer wine and fast cars) will certainly
testify