It’s 2014 … do You Even NEED A Website ?

The other day, my attention was drawn to a post on a Facebook page by a local businessman who had (probably in response to seeing excessive advertising from Wix and the like in his newsfeed)  declared – no, I don’t need a website it’s 2014, not 2004…

Which did, of course, start the debate here at HQ … with all the other platforms around (principally Facebook) that you can display & communicate on, usually for free … why would you go to the time and expense of actually having a website?

It would be easy to understand those that stood in the ‘no website’ camp. They would tell you they do as much business via their Facebook pages as their websites, That Facebook has plenty of traffic, no mucking about with SEO or Google … it is, in fact ‘the internet within the internet’ that people feel comfortable in, and don’t really like to leave…

However, we came to the conclusion that, people who take what they do seriously, will definitely need a website … and strangely enough, for exactly the same reasons I just stated above…

That’s because along with all the positives of having a Facebook page, the underlying but obvious factor is that it is a page on Facebook. It is owned by Facebook, not you, and is subject to whatever Facebook want to do with it.

So, if Facebook decide for any reason (and they don’t have to give you one) that they don’t like your page (even if they thought it was wonderful yesterday) – they can remove it ….

That all may sound a bit medieval, but it happens more than you think … and if your Facebook page is where you get your business from, that’s also your entire business gone … just like that.

Another recent development within the last 12 months or so is that if your Facebook page has 15,000 or so ‘likes’ any post you make will only be shown by Facebook to around 10% of those people – if you want any more than that, you have to pay to ‘boost’ your post.

So again, if all your business was coming via your Facebook page, that’s 90% of it gone overnight.

The other factor in why people may interact with businesses as much as they do on Facebook is of course the vast array of phones, tablets, phablets (yes, really) and various iThingies to access the internet, as well as the more traditional laptops and desktop PCs … and Facebook works perfectly on all of these, displaying whatever people are after in whatever they are using.

So the answer is, then, that of course every business needs a website … but you’ll agree that to get the best from that website, it needs to act more like a Facebook page, with the same accessibility but at the same time still be 100% under your control so the business can grow without the worry of your main online presence being shut down or stifled as part of the latest ‘update’…

I’m sure there’s more to be said on this matter than can be contained in one email … in fact the debate in the office went on long after we all should have been doing something else, so I would appreciate your take on the subject, and look forward to hearing what you have to say …

All The Best,

Tim Sig
Tim Lowe
Publisher, Tim’s Business Lowe Down

Tim Lowe

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