Is This A ‘You Too Can Have A Range Rover’ Kind Of Ad?

It turned out that the most liked, the most clicked, the highest converting ad over the testing period was not happy, attractive people sitting round a laptop, or some abstract graphical representations of success, but the one which sported a picture of me dangling out of my Range Rover. Continue Reading

Sore Paws, and Pause For Thought…

Now, I’m not a big one for talking about things like Karma … but it is not unreasonable to suggest that if you are fair and honest in the way you go about things, that in the majority of cases, you will be treated honestly and fairly yourself … and if you are repeatedly dishonest and underhand, word will get around and nobody will do business with you. Continue Reading

Time to Reflect, Assess & React

for some of you reading this, that news might be a painful reminder that all those big plans you were saving until ‘after Christmas’ are still sat there untouched and gathering dust and that ‘getting a move on’ might be the next thing on your ‘to do’ list…

But for others who have taken action this year, it’s already the ideal time to reflect on what you’ve done so far this year … what worked well, what went not so well – and things you won’t be trying again… Continue Reading

Why Just One ‘Johnny Cab’ is So Much Better Than Any Number of Imaginary French Taxis

Today, I’d like to talk about customer experience. Getting a customer ‘in the door’ either physically or figuratively is probably one of the most expensive and labour intensive things you have to do … so when they’re there it’s key that they leave happy, and are likely to come back again, preferably quite regularly, and ideally for bigger and better things as your relationship with them grows. Continue Reading