Why We Sometimes Wish Our Online Business Came With A ‘Montage’ Sequence…

I really love a film reference or quote … I am, after all, the one with the in house team who call themselves the ‘Minions’ (after the little yellow chaps in Despicable Me) though I must point out that life here at HQ isn’t quite like that …. though a few casual observers have pointed out that the TV series ‘Blandings’ might not be too far off the mark… Continue Reading

Why The ‘Obvious’ Isn’t Always The Answer – And How You Can Take Advantage of it…

Take for instance online gaming … not my field of expertise, and probably not yours either … but if I asked you to think of a ‘gamer’, you probably would have in mind a male, probably late teens to mid twenties with a poor attempt at facial hair and minimal social skills… Continue Reading

‘Honest Guvnor – I Never Did Nuffin’ … How Facebook Risk Alienating The People That Could Help Them Beat Google…

The ads he was running were no different from those he had been running for several weeks, did not involve anything on the usual ‘naughty’ list – and had only ever had one ad banned months ago, for having ‘too much text in it’ (?) … in fact, looking at the email from Facebook, you can see he was actually banned for, quite literally, nothing… Continue Reading