Are You Using The ‘Neverlost’ Approach To Internet Marketing…?

 

I’ll start this week with a confession … I have to admit I’m not necessarily all that ‘brilliant’ at following directions…

There, I said it.

This of course is not exactly news to ‘She Who Must…’ who has ‘enjoyed’ the experience of travelling with me for many years, and taken part in many a mid-journey ‘full and frank exchange of opinion’ … One such episode resulted in left and right being renamed ‘left’ and ‘the other left’… 😉 Now, I wouldn’t call it luck, or anything like that, but somehow things have a habit of coming together, and working out … and I approximately end up where I need to be…

The ‘cure’ for such a situation of course for many is the trusty ‘Sat Nav’ … The offer of a nice calm voice providing guidance to a chosen destination, without the need for continual map rotating, or stops to ‘stretch the legs’ is rather attractive…

However, on my recent trip to the Emerald Isle I needed to find my way to a small village in the middle of nowhere … and without a Sat Nav I was wondering if I’d need to rely on good old fashioned directions … Although this may have lead to me speaking to a local ‘boy’ leaning on a wall giving me directions and saying ‘Well, if I was going there I wouldn’t have started from here…’ 😉 

Shortly after landing in Ireland, the prospect of a ‘misguided tour’ of the area actually seemed even greater as I found myself at the Hertz car rental desk being offered guidance in the form of a Sat Nav system I was soon to rechristen ‘Foreverlost’ (If you’ve ever used the device in question, you’ll know it’s actually called a ‘Neverlost’ and you’ll also know, possibly from bitter experience, exactly why I chose to rename it…).

Now, I’m used to a Sat Nav system directing me based on the destination postcode – But no … my hotel didn’t have anything as new fangled as that … just, oddly, a grid reference, (so ideal for all the ramblers armed with Kendal Mint Cake needing to use it then, but hardly brilliant for the regular car user!!)

The next best plan it seemed was to head for the town in question instead (it’s only small), and then ‘wing it’ from there … but according to my ‘Foreverlost’ – the town didn’t exist either…

As it turned out, on further interrogation, the town in question did actually exist, but didn’t match what I had on my correspondence due to the fact that the locals thought the town name was much better the way they decided to spell it – with a few carefully replaced vowels (and to be honest they did have a point) rather than the stuffy, official way used by those ‘fussy’ types that make maps and road signs and such…

Despite all these hitches, I’m pleased to announce that I still somehow managed to arrive safe and sound at my hotel … though, I will admit, very much in need of ‘refreshment’ … but the Irish are well known for their ability to assist in this department 😉

Anyway, all these ‘shenanigans’ got me thinking…

Wouldn’t it be a truly fantastic idea to have a online business ‘Sat Nav’ that provided calm and clear instruction, so you never needed to take a wrong turning … and whenever you accidentally did make a poor choice it would tell you, and either get you to do a quick U-turn or quickly redirect you back on track…?

Although you can’t buy a widget off the shelf to do just this, you can map out your own destination, and tap in to your inner Sat Nav.

When you’ve formulated a plan for your online endeavours that suits you – stick to it. Unless there is the prospect of oncoming apocalyptic failure, or you’ve been tinkering away so long what you were doing is now out of date, you’re probably better off finishing what you started rather than taking a ‘detour’ every five minutes and chasing after the next shiny object that comes along.

This way you get to see what works (or doesn’t!), and what works fantastically well, and do more of it. If you have lots of half finished things there’s no way of telling what worked well…

I agree, there may be the potential to make more money by dropping everything and starting again along a path other than the one you’ve already chosen … but progress is tricky if you spend all your time jumping from one idea to another and never, ever getting anything off the ground … Although of course there’s nothing to stop you adding strings to your bow and creating additional income streams after you’ve got your first project working successfully…

Until next time,
TimLoweBluePenSig.jpg
Tim Lowe
Publisher, Tim’s Business Lowe Down

Tim Lowe