Making Money Online is DEAD … and Everything You Know is WRONG

I’m sure, just like me, you get emails from others in our Making Money Online community, including some of the ‘big names’ with the same sort of title as the one you’ve just opened decrying the state of things in the face of the current economy and greeting each Google slap or algorithm change as if it is the apocalypse itself … and I hope that, when you get these emails, just like me, you think they might be over-egging the situation a bit.. Continue Reading

Help!

Anyone at HQ looking out of their window at that moment would have seen me adopting a series of uncomfortable and unflattering positions as I attempted to clamber over to the passenger seat without impaling myself on any gadgetry, and treated to the rather unappetising sight of various bits of me squashed up against the windscreen in a most unflattering manner… Continue Reading

Some Good News … And Something That Shouldn’t Be News At All…

Last week of course we had the news that Will and Kate were expecting their first child… and whist congratulations are undoubtedly due to the proud parents to be … and yes it is really good to see good news in the papers … the actual reporting of the event had very little to comend it… Continue Reading

My ‘Approved’ List…

‘The Approved List’ is NOT a list of ‘Make Money’ systems … instead it is a list of resources, websites & useful tools I have either used in building my own business or at least wished were around when I first started … it’s completely free for you to access, and will, of course, be updated as and when I find something I think is good enough to add. Continue Reading

Why ‘Black Friday’ And ‘Cyber Monday’ Are Not Just For Christmas…

Jump forward to this year and early indicators are that, so far at least, as many people have bought online as have physically been to the shops for their presents (and this includes the millions spent on ‘Black Friday’ and ‘Cyber Monday’) which I’m sure you’ll agree is a massive change in peoples shopping habits, brought about mainly by a gradual change in attitude that online shopping is now safe to do. Continue Reading

Don’t Use A Dozen Different Ways To Say Nothing At All…

This week saw me taking a trip to Glasgow, for reasons that had absolutely nothing to do with business and everything to do with attending a very good friend’s party. Those of you familiar with Glasgow will know that architecturally it is quite like Bath in places … and rather like Beirut in others Continue Reading

Your Passport To Building The Perfect Google Friendly Site?

An ‘exact match’ site like would have been a very google friendly site and would include affiliate links to the product on Amazon, Clickbank or wherever that particular product was being sold … and would earn a commission for every time someone visited the site, clicked through the link and bought the item.

Many of these sites offer no ‘real’ content (usually just a ‘mock’ review) is based around only one item and was constructed for the sole purpose of appearing on the first page of Google and cashing in on free traffic and affiliate commissions. Continue Reading

The Logical Answer To All Of Those Annoying Little Problems (And a Couple Of The Big Ones Too)

This was all explained for the rather logical reason that by telling me how the problem occurred, it would also explain why the solution that was proposed was going to work. Now I really like that kind of logic … but it doesn’t seem to apply everywhere…

When things aren’t working out online, but you don’t know what the problem is, you can spend a lot of time (and money) you haven’t got trying find the root cause or end up spending a fortune on a solution that may not be right for your site, or just wasn’t designed to solve the exact problem you’ve got. Continue Reading

What To Do When Your Life Is Made Up Of More Than 140 Characters

Not only that, given some recent very high profile incidents of how much can go wrong with an ill advised tweet, and given my track record with upsetting people who are a) needlessly aloof, b) terminally half witted and c) American (three categories which seem to make up a good deal of the people on Twitter) I have for a long time decided only to tweet when I am updating my blog… Continue Reading

Its Making Money Online … But Not As We Know It…

Of course, getting people to help you achieve the results you could not on your own is not a new idea to the Online Industry by any means (nor is it a new subject to the ‘Lowedown’) but during my couple of days away I met a chap who effectively uses a ‘twist’ on the usual ‘gun for hire’ method that we are more familiar with.
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Set Your Website Up For Less Than £25 … No Techie Stuff or ‘Faffing Around’ Required…

I’ve just spent less than 5 minutes on the site and in that time I have found people who would install Wordpress on my hosting and add essential and useful plugins ($5) design a professional header or logo ($5) Install a plug-in with a ‘fill in the blanks’ squeeze page ($5) and somebody who will set up my Aweber auto responder for me ($5) … so once I’d bought my domain ($9.95ish) and hosting ($7.96/month from somewhere like Hostgator or GoDaddy) and joined Aweber ($1 for the first month) I could get all the niggley techie bits done for a whole $20! Continue Reading

What Can A Danish Restroom Teach Us About Effective Pricing…?

I must say, I am quite glad to be back on dry land … you see, I had been convinced (possibly against my better judgement) to undertake a short cruise around the Baltic – and while I was very pleasantly surprised by nearly all of the countries I visited, overall it pretty much confirmed my opinions about the whole ‘cruise’ thing… Continue Reading

Don’t Turn Yourself Into a ‘Failure Magnet’

It can also feel like that with some things we do online, when something can go horribly wrong due to an almost unbelievable set of coincidental circumstances that leave you scratching your head, wondering if your efforts are somehow destined to failure due to being cursed from on-high… Continue Reading

Would You Like To Get ‘Fifty Shades’ Of Viral Traffic…?

Remember, any viral traffic you get is not only completely free traffic, it is very targeted and has also been ‘pre-sold’ because the person has arrived here on a recommendation … so the more of it you can encourage by providing people with something they are more than happy to tell others about … the better.
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For Heaven’s Sake Man, Buck Up!

On reflection, I think there are a couple of things that I might not necessarily excel at … one could easily point at any number of things happening in the Olympic Stadium in the near future that would not be my forte, but above all those I would still probably put ‘Life Coach’…

It’s not that I wouldn’t get results … but I think the ratio of upstanding individuals created verses the ones left gibbering incoherently under their desks would probably not win me too many awards….
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How To Create Your Own Cash and Lead Generating eBook

My ‘Minions’, it seems, have been very busy … obviously I expect them to be busy, (in the same way they, ‘one day’ hope to see some wages) 😉 but to be honest – It isn’t always obvious what they are trying to achieve…

You see, when I venture down to the lower reaches of HQ, I will often find them looking at websites for such diverse things as the actor Jason Statham or UFO Abductions, purely (or so they tell me) for the purposes of research … then, just as I am about to invite them up for what is euphemistically called ‘an interview without coffee’ … they show me websites they have created that are on the first page of Google without spending a penny on SEO or advertising (or anything else for that matter) Continue Reading

How To Beat The Fear That Is Causing You To Fail

It is no coincidence, I think, that nearly everybody I am aware of that you and I would consider ‘successful’ are largely unaffected (at least in business terms) by what others think of them, and have developed a ‘shatterproof’ confidence that shuts the fear of criticism away.

Successful people recognize that opportunity and risk are inseparable, and that failure is an inherent part of the process. In fact I would go as far as to say that I have made more mistakes in this business than many people who have proclaimed themselves to be complete failures and thrown the towel in.
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Little Rubber Feet and Finding The Perfect Position

One opportunity the rather disappointing but predictable Bank Holiday weather presented for me was to set up my new cinema surround sound system, an event delayed until now because, as you can imagine with it being a top of the range system … there was a good dozen or so pages of mucking about before I would be able to sit down and enjoy anything…
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Is your business ‘First Class BA’ or ‘Cattle Class EasyChav’?

Normally in the Lowedown, I will usually recount what I hope is a mildly entertaining event from my own experience to illustrate whatever particular idea I’m trying to get across … but last week when I flew to Italy, I had the misfortune to witness first hand the near perfect example of exactly how NOT to do just about EVERYTHING … and, put simply … if you run your own business like this bunch of clowns it’s only going to go one way… Continue Reading

The Easy Way to Build A Great Looking Website … Fast

Over the last few months, you may have heard me refer to my-in-house chaps as my ‘Minions’ … I can assure you that it is all done with my tongue very firmly in my cheek, and it is a running joke that is happily embraced by everyone here at HQ. I’m actually proud to say that every one of them is excellent at what they do … as well as being, (just so they fit in with the rest of us) … ever so slightly odd… 😉
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Responsibility Is In The Eye Of The Beholder…

If you have even the smallest amount of exposure to the news, you can’t fail to have noticed the recent events surrounding the capsized Italian cruise liner Costa Concordia, and you will also probably have seen the widely reported, and virally distributed, image of the Belfast Telegraph’s front page with the wholly inappropriate ‘Win a Dream Holiday’ advertising banner sat above the headline that was relaying the tragic news…
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Whatever You Do … Don’t Do A ‘Barry’

The latest addition to my team here at HQ, a fine
bunch whom I fondly refer to (with, may I add, my tongue very firmly in
my cheek) as my ‘minions’ … is a chap who spent his formative years learning
his trade in a joiners’ workshop, and one of his more repeatable tales was
about his former bosses’ rather sudden fall from grace … as a result of doing
something that seems to happen a lot in business, but is very foolish and also
very harmful to your relationship with your customers…
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A Missed Opportunity Doesn’t Have To Be A Lost Opportunity…

Regardless of how ‘gung-ho’ you are about your online
endeavors, from time to time, you are likely to become distracted by one thing or
another. I may have ‘occasionally’ been guilty of becoming distracted … as
anyone who has witnessed one of my frequent ‘asides’ (often straying in to the
the topics of fine restaurants, even finer wine and fast cars) will certainly
testify 😉
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Before Rushing Forward … First Check You’re Facing The Right Way….

For most of my life I’ve seen the world through a pair
of glasses … in fact I was first introduced to the joys of the opticians
chart whilst I was still at school … yet somehow all through my schooldays I
managed to escape most of the ‘kind’ comments and special attentions that are
usually reserved especially for pupils with ‘four eyes’… (I suppose after
some early exchanges, even the most half witted bully worked out very quickly
that it would be wise to seek their sport elsewhere). Continue Reading

What makes a really good product…? – Well that rather depends on your point of view…

You know, if I had to sum up what it is that I’m good at, it would probably be with the phrase ‘predicting what others will think…’ Well, that’s all very good, I hear you say … but what exactly do I mean by that (and more importantly how can I do it too…?)

I’m sure you’ll agree, it would be great if you could know ahead of time exactly how someone will feel, think or precisely what questions they would ask before being presented with your offer, proposal or idea? How much easier would it all be if you knew exactly what your customer wanted, and what their needs and objections were likely to be…? Continue Reading

When It Pays To Be Your Own Best Customer

I’m afraid I’m not a big fan of shopping … (traditionally,
I used to get roped in to act as ‘pack horse’ but now I have managed to perfect
the art of dropping ‘She Who Must…’ off and then retiring to a safe distance
until the whole sorry business has run its course …) 😉 but on the other hand,
I’ve always considered myself to be a really good customer … Continue Reading

Onslow’s Self Assembling Money Pump…

I came across this quote the other day…

“Having the world’s best idea will do you no good unless you act on it. People who want milk shouldn’t sit on a stool in the middle of a field in hopes that a cow will back up to them.” — Curtis Grant

And whilst I will admit to being a bit hazy on the precise technicalities of the milking process, the principle of it all did strike me as completely true … and set my mind wandering on a trail that ended up with me coming up with the rather curiously titled email you are currently reading… Continue Reading

Are You Using The ‘Neverlost’ Approach To Internet Marketing…?

I’ll start this week with a confession … I have to admit I’m not necessarily all that ‘brilliant’ at following directions…

There, I said it.

This of course is not exactly news to ‘She Who Must…’ who has ‘enjoyed’ the experience of travelling with me for many years, and taken part in many a mid-journey ‘full and frank exchange of opinion’ … One such episode resulted in left and right being renamed ‘left’ and ‘the other left’… 😉 Continue Reading

You Can’t Bank Sweat…

I will often hear people say that they simply do not have time to put in the amount of effort they need to really get their online endeavours off of the ground.

So why is it then that some people can? … What I want to share with you today is a little process that could help you to get more done, a LOT more done…

Before we go any further, I’m not going to suggest you cancel your family holiday, ‘try harder’ or chop the plug off the televion to prevent re-runs of soaps, quiz shows and gardening programmes… (What the fascination is with Alan Titchmarsh I’ll never know, but anyway I’m digressing…)

We all have 24 hours in the day, so what can you do to turn that same amount of time you already have, in to something that provides you with ‘results’… Continue Reading

How Did A Duchess, Orchids and a Handbag Nearly Earn Me a Trip To The Tower..?

Now, as a lover of fine food, you may be expecting me to ‘wax lyrical’ about what was on the menu or the different wines on offer (and I must say, HRH does indeed do a fine spot of dinner… 😉 ) – but I’m afraid eating in the throne room at Buckingham Palace, even with entertainment provided by Simply Red’s Mick Hucknall, was not nearly as noteworthy as what happened as the the evening drew to a close and people started to disperse… Continue Reading

Google and Winnie The Pooh Do, And So Should You…

It’s probably not a massive surprise to you that I really, really love to read, and can quite happily spend all day ‘lost’ in a really good book, with nothing more than a simple sandwich to sustain me every couple of hours… 😉 In fact, many a day on holiday has been spent reading (my current ‘approved position’ is reclining under a tree, in ‘dappled’ sunlight), while all about me are engaging in entirely unnecessary holiday activity such as riding bikes, horses or splashing around in swimming pools…
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The Only Stupid Question Is The One You Don’t Ask….

Apparently, there are a wide range of things that I’m absolutely useless at doing … though for full details I will have to refer you to ‘She who Must…’ who will of course be able to list them for you in either alphabetical or chronological order, whichever you prefer… (in fact I believe we’ve actually gone beyond a list now and she has more of a ‘scroll’ of my ‘areas for improvement!’ – I might add this comes from somebody who set fire to her head (need I say more – see last week’s tip if you want to know more about this!)… ;-))

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Why ‘She Who Must…’ Set Fire To Her Head…Literally !!

OK, now I know you’re thinking this is some sort of attention seeking headline … and well … if it caught your attention, then I guess it is! 😉 The difference here is … that my dear darling wife did literally set fire to herself yesterday… :-/ Don’t worry, she’s OK, although she is currently sporting a somewhat singed fringe…

When she rang to tell me I have to admit that I did envisage a Tom and Jerry type cartoon image with her staggering about charred, with smoke whisping unwards from her head… But I’ve been filled in on the details and its not quite that bad… Continue Reading

Would your business pass the ‘Octogenarian Australian Tawny Port’ test…?

If you launched a new campaign and it took off, you could find yourself twice as busy, 4 times, 8 times, 16 times. Could you cope? Could you fulfil all your orders within the agreed delivery timescale? Could you keep things in stock? Could you provide support to all of these customers…? Or, would you be compromising something along the way and putting your sales (and possibly your reputation) in jeopardy…?

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So exactly how did I end up 16ft underground, surrounded by 10,000 spiders and $40m of wine…?

It’s 2.30pm on the tenth day of my trip to Australia… It’s wonderfully hot (my eternal thanks to the inventor of ‘Empire Shorts’) and instead of following my co-conspirators’ example of having an afternoon nap (to sleep off the effects of yesterdays ‘consumption’) I thought I’d take the opportunity to relay my recent ‘experience’ with some of the local ‘wildlife’ and I’m afraid to report it wasn’t entirely favourable… Continue Reading

The only time of year I’d consider doing something (just for a moment) a little bit dull…

Well, although I’m particularly useless at many things (‘She Who Must…’ would say most things), I already have a whole load of very exciting things planned for this year that I’m absolutely convinced will be even bigger and better than last year (and last year was pretty good, although I’m trying to convince those around me that austerity measures need to be firmly in place…to prevent unnecessary over-indulgence in double-sided post-it notes and gold plated staples or whatever it is that people get excited about in times of plenty…) Continue Reading

So what makes a great testimonial, and how can you get more of them?

I have thousands upon thousands of them… I really I do, file upon file of testimonials. ‘She Who Must…’ jokes that I should sit down and read (and watch – many are on video) them all some time in one go… but I fear my head wouldn’t fit through the doorway afterwards, with all that ego massaging!! (One day maybe…)

But still, the first time you receive an unprompted testimonial will stand out for you … in a similar way to the day you make your first sale after setting up your own business… Continue Reading

Do you have a decision-making blind spot?

As I watched the first of the Chilean miners being winched to safety on the news last night it struck me that history has been created today…
I have to confess I’m not a big fan of any kind of confined space and I can’t imagine what it has been like for those guys… the idea of caving or pot holing makes me feel quite uncomfortable… particularly since ‘She Who Must regularly reminds me that I’m ‘…no racing snake’ for such activities – usually whilst I’m tucking into a substantial Sunday roast…
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2 minutes and £24k in the bank account…

I’m not sure whose idea it was, but the green saris and straw hats are almost perfect camouflage for the staff at the Mauritius hotel I’ve been staying at for nearly 2 weeks…

These green-clad ladies ‘emerge’ from the undergrowth, softly saying ‘Mr. Lowe how can I help you?’ only to then bow and ‘melt’ back in to the foliage (… and at times, yes, even though they were extremely polite they did catch me out, and did make me jump!)…

So what made the magically appearing and disappearing staff, early morning tropical bird song and the sound of the waves on the coral reef even better? Knowing that…

…I saved over £24k before I set foot on the outbound flight… How?

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What the burger in New York told me!

When I was over in the US last year for Thanks Giving, everybody, everywhere was eating turkey. Unlike ‘She Who Must…’ I’m not really a big a fan of turkey on Christmas Day, let alone some foreign holiday! Frankly I’m more of a Proper British Beef sort of chap. So on that day I went in search of something other than turkey for my evening meal…
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