You Don’t Have To Be A ‘Rhino’, But You Do Need To Get Started…

Last Friday was one of the ‘biglyiest’ in American history as ‘The Donald’ took over the reins on the other side of the pond. I do of course wish America the best of luck over the next four years –… Continue Reading

Be prepared for the surprise ‘ramifications’ of your success…

I think I should start this rather curious tale by mentioning that the rear lawn area of Lowe Towers is bordered by a field on which I allow a local lady to graze her sheep. This is not usually an… Continue Reading

Yes, I’m Going To Use The ‘P’ Word…

Boxing Day may only just be behind us, but I am willing to wager we all know someone who has already bought next year’s Christmas Cards in the sales, and possibly one or two presents as well. They will also… Continue Reading

Why it’s not all about doing it like a ‘Pro’…

Clearly there’s a couple of messages here – firstly that assuming you’re doing something properly because it’s same way you’ve always done it, though something I know we’re all guilty of some times, is not really the way to be doing things… Continue Reading

Isn’t it time you took advantage of this…?

I know we probably shouldn’t, but here at HQ we’ve been playing something of a cat and mouse game with the ‘enforced’ installation of Windows 10. From starting off from a very straight forward ‘Would you like to upgrade to Windows 10’ our friends at Microsoft are now stooping to a level of subterfuge only normally reserved for slipping a family pet or small child their unwanted medicine in an effort to try and get people to upgrade… Continue Reading

Go On, Be Original – It Will ‘Take Their Breath Away’…

Regular Lowedown readers will know that one of the things I believe in very strongly is that to be successful, a key factor is injecting some of your own personality into everything you do … as this will make you memorable in your customers eyes, and stand out against a backdrop of what are often faceless, identical alternatives. Continue Reading

Is This A ‘You Too Can Have A Range Rover’ Kind Of Ad?

It turned out that the most liked, the most clicked, the highest converting ad over the testing period was not happy, attractive people sitting round a laptop, or some abstract graphical representations of success, but the one which sported a picture of me dangling out of my Range Rover. Continue Reading

How Dinnertime Disappointments Can Lead To Online Success

So I’m sure you’ll agree with me when I say that it’s not so much the amount of things that go right for you that define your level of online success (although they are important) … it’s how you react to, and deal with, the amount of things that go wrong. Continue Reading

Should You Really ‘Copy Success’…

“If you wish to be successful – copy success” … and while this of course is wisdom of a sort, you need to also apply some common sense but make sure you are actually copying the right things. Continue Reading

This is SO Unfair … I Hate You! (some useful tips on how to avoid becoming a business teenager)

This person, we can only assume, must be going through what I can only describe as the online business equivalent of a ‘teenage phase’ … and I’m afraid there’s quite a lot of it about.

Metaphorically speaking, we all start as babies in this industry, then we learn at our own pace and eventually have some degree of success, and that’s when it can all go a bit wrong… Continue Reading

Testing, Testing 1 2 3 …. 4 5 6 7 8….

It was for this reason, of course, that I ‘assembled’ my ‘Minions’ (their choice of name, not mine) 😉 to help with things like this, and since they started last year, have helped hundreds of Lowedown readers (and a few followers of their own) with their various queries and problems.

However, there is one common problem you won’t need myself, a Minion or anybody else to help you with, and is one I had myself just the other day… Continue Reading

Why The Next Three Days Could Be The Most Important of Your Year…

I read a number of years ago that it was during the Easter Holidays that the most DIY was done in Britain’s homes, which is why I’ve always found it a good idea to book a short break around now to somewhere nice and warm, therefore putting as much distance as possible between myself and anything likely to need rubbing down, nailing up or painting back at Lowe Towers… Continue Reading

I Can Almost Guarantee You Weren’t Expecting This…

Now, during in my decade or so as part of our online community, it’s always been this way – there is always someone richer, faster or cleverer than you – and there always will be. Despite all this, the number of people making a living (if not a fortune) online increases every year. (and yes, some of them are the ones with the slick and shiny videos) Continue Reading

Honour Has Been Restored … Normal Service Has Been Resumed…

..and that, really, is the way it should be … after all it’s probably no secret that I go into everything with the real and genuine expectation that things will all work out very much as I had planned … and anything that doesn’t go to plan, like that rather unfortunate episode with the steak a week or so ago, is just a temporary glitch. Continue Reading

Don’t Turn Yourself Into a ‘Failure Magnet’

It can also feel like that with some things we do online, when something can go horribly wrong due to an almost unbelievable set of coincidental circumstances that leave you scratching your head, wondering if your efforts are somehow destined to failure due to being cursed from on-high… Continue Reading

How To Create Your Own Cash and Lead Generating eBook

My ‘Minions’, it seems, have been very busy … obviously I expect them to be busy, (in the same way they, ‘one day’ hope to see some wages) 😉 but to be honest – It isn’t always obvious what they are trying to achieve…

You see, when I venture down to the lower reaches of HQ, I will often find them looking at websites for such diverse things as the actor Jason Statham or UFO Abductions, purely (or so they tell me) for the purposes of research … then, just as I am about to invite them up for what is euphemistically called ‘an interview without coffee’ … they show me websites they have created that are on the first page of Google without spending a penny on SEO or advertising (or anything else for that matter) Continue Reading

How To Beat The Fear That Is Causing You To Fail

It is no coincidence, I think, that nearly everybody I am aware of that you and I would consider ‘successful’ are largely unaffected (at least in business terms) by what others think of them, and have developed a ‘shatterproof’ confidence that shuts the fear of criticism away.

Successful people recognize that opportunity and risk are inseparable, and that failure is an inherent part of the process. In fact I would go as far as to say that I have made more mistakes in this business than many people who have proclaimed themselves to be complete failures and thrown the towel in.
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Little Rubber Feet and Finding The Perfect Position

One opportunity the rather disappointing but predictable Bank Holiday weather presented for me was to set up my new cinema surround sound system, an event delayed until now because, as you can imagine with it being a top of the range system … there was a good dozen or so pages of mucking about before I would be able to sit down and enjoy anything…
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Before Rushing Forward … First Check You’re Facing The Right Way….

For most of my life I’ve seen the world through a pair
of glasses … in fact I was first introduced to the joys of the opticians
chart whilst I was still at school … yet somehow all through my schooldays I
managed to escape most of the ‘kind’ comments and special attentions that are
usually reserved especially for pupils with ‘four eyes’… (I suppose after
some early exchanges, even the most half witted bully worked out very quickly
that it would be wise to seek their sport elsewhere). Continue Reading

When It Pays To Be Your Own Best Customer

I’m afraid I’m not a big fan of shopping … (traditionally,
I used to get roped in to act as ‘pack horse’ but now I have managed to perfect
the art of dropping ‘She Who Must…’ off and then retiring to a safe distance
until the whole sorry business has run its course …) 😉 but on the other hand,
I’ve always considered myself to be a really good customer … Continue Reading

Are You Using The ‘Neverlost’ Approach To Internet Marketing…?

I’ll start this week with a confession … I have to admit I’m not necessarily all that ‘brilliant’ at following directions…

There, I said it.

This of course is not exactly news to ‘She Who Must…’ who has ‘enjoyed’ the experience of travelling with me for many years, and taken part in many a mid-journey ‘full and frank exchange of opinion’ … One such episode resulted in left and right being renamed ‘left’ and ‘the other left’… 😉 Continue Reading

Why ‘She Who Must…’ Set Fire To Her Head…Literally !!

OK, now I know you’re thinking this is some sort of attention seeking headline … and well … if it caught your attention, then I guess it is! 😉 The difference here is … that my dear darling wife did literally set fire to herself yesterday… :-/ Don’t worry, she’s OK, although she is currently sporting a somewhat singed fringe…

When she rang to tell me I have to admit that I did envisage a Tom and Jerry type cartoon image with her staggering about charred, with smoke whisping unwards from her head… But I’ve been filled in on the details and its not quite that bad… Continue Reading

The only time of year I’d consider doing something (just for a moment) a little bit dull…

Well, although I’m particularly useless at many things (‘She Who Must…’ would say most things), I already have a whole load of very exciting things planned for this year that I’m absolutely convinced will be even bigger and better than last year (and last year was pretty good, although I’m trying to convince those around me that austerity measures need to be firmly in place…to prevent unnecessary over-indulgence in double-sided post-it notes and gold plated staples or whatever it is that people get excited about in times of plenty…) Continue Reading

Do you have a decision-making blind spot?

As I watched the first of the Chilean miners being winched to safety on the news last night it struck me that history has been created today…
I have to confess I’m not a big fan of any kind of confined space and I can’t imagine what it has been like for those guys… the idea of caving or pot holing makes me feel quite uncomfortable… particularly since ‘She Who Must regularly reminds me that I’m ‘…no racing snake’ for such activities – usually whilst I’m tucking into a substantial Sunday roast…
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