Isn’t it time you took advantage of this…?

I know we probably shouldn’t, but here at HQ we’ve been playing something of a cat and mouse game with the ‘enforced’ installation of Windows 10. From starting off from a very straight forward ‘Would you like to upgrade to Windows 10’ our friends at Microsoft are now stooping to a level of subterfuge only normally reserved for slipping a family pet or small child their unwanted medicine in an effort to try and get people to upgrade… Continue Reading

The Only Stupid Question Is The One You Didn’t Ask…

There have been some strange arrivals here in the last couple of weeks … First of all, a Scotsman sent me a knife in the post… Normally, I wouldn’t necessarily consider this a good thing … however as it was… Continue Reading

Why We Sometimes Wish Our Online Business Came With A ‘Montage’ Sequence…

I really love a film reference or quote … I am, after all, the one with the in house team who call themselves the ‘Minions’ (after the little yellow chaps in Despicable Me) though I must point out that life here at HQ isn’t quite like that …. though a few casual observers have pointed out that the TV series ‘Blandings’ might not be too far off the mark… Continue Reading

‘Honest Guvnor – I Never Did Nuffin’ … How Facebook Risk Alienating The People That Could Help Them Beat Google…

The ads he was running were no different from those he had been running for several weeks, did not involve anything on the usual ‘naughty’ list – and had only ever had one ad banned months ago, for having ‘too much text in it’ (?) … in fact, looking at the email from Facebook, you can see he was actually banned for, quite literally, nothing… Continue Reading

If You’re Paying For Your Traffic, You Need To Read This…

A couple of months ago, you may remember I told you about an office debate regarding the virtues of SEO versus just buying your traffic, and found that in a majority of cases, you would be better off spending the time you might spend on all but the most basic SEO working in the pub and then spend the resultant wages on buying traffic. Continue Reading

Our Research Suggests…

I always cringe slightly when I see a news story containing the phrase ‘new research suggests’, because I know that over the next five minutes I’m going to be told that whichever fad, gadget or lifestyle choice that was going to help me live forever only six months ago is now just as likely to make my head explode… Continue Reading

Can You Actually Make Any Money Online Without Spending Any Money…?

You see, in month one you could have turned that £200 into £300-£400, in month two turned that into £600 and in the third month you could have upward of a £1000 sat there … that’s a difference of around £800 just 3 months … and over the course of a year ? – well, you can work it out if you want but I know which I’d rather have… Continue Reading

Make Money Online The Ant & Dec Way (Talent NOT Required)

When it comes to the content you need to attract the right amount of traffic to make this pay (a niche site can be a real ‘slow burner’ of a way to make money online) the dilemma is usually whether to go for quality or quantity… Continue Reading

Testing, Testing 1 2 3 …. 4 5 6 7 8….

It was for this reason, of course, that I ‘assembled’ my ‘Minions’ (their choice of name, not mine) 😉 to help with things like this, and since they started last year, have helped hundreds of Lowedown readers (and a few followers of their own) with their various queries and problems.

However, there is one common problem you won’t need myself, a Minion or anybody else to help you with, and is one I had myself just the other day… Continue Reading

She Was Only a Grocer’s Daughter … What’s Your Excuse?

Yes, I’ll agree, it’s a slightly provocative way to start … but something occurred to me as I stood there watching the funeral procession of Baroness Thatcher that really could provide a wakeup call to those who might feel they are stuck in something of a rut… Continue Reading

Making Money Online is DEAD … and Everything You Know is WRONG

I’m sure, just like me, you get emails from others in our Making Money Online community, including some of the ‘big names’ with the same sort of title as the one you’ve just opened decrying the state of things in the face of the current economy and greeting each Google slap or algorithm change as if it is the apocalypse itself … and I hope that, when you get these emails, just like me, you think they might be over-egging the situation a bit.. Continue Reading

Help!

Anyone at HQ looking out of their window at that moment would have seen me adopting a series of uncomfortable and unflattering positions as I attempted to clamber over to the passenger seat without impaling myself on any gadgetry, and treated to the rather unappetising sight of various bits of me squashed up against the windscreen in a most unflattering manner… Continue Reading

Why ‘Black Friday’ And ‘Cyber Monday’ Are Not Just For Christmas…

Jump forward to this year and early indicators are that, so far at least, as many people have bought online as have physically been to the shops for their presents (and this includes the millions spent on ‘Black Friday’ and ‘Cyber Monday’) which I’m sure you’ll agree is a massive change in peoples shopping habits, brought about mainly by a gradual change in attitude that online shopping is now safe to do. Continue Reading

The Logical Answer To All Of Those Annoying Little Problems (And a Couple Of The Big Ones Too)

This was all explained for the rather logical reason that by telling me how the problem occurred, it would also explain why the solution that was proposed was going to work. Now I really like that kind of logic … but it doesn’t seem to apply everywhere…

When things aren’t working out online, but you don’t know what the problem is, you can spend a lot of time (and money) you haven’t got trying find the root cause or end up spending a fortune on a solution that may not be right for your site, or just wasn’t designed to solve the exact problem you’ve got. Continue Reading

What To Do When Your Life Is Made Up Of More Than 140 Characters

Not only that, given some recent very high profile incidents of how much can go wrong with an ill advised tweet, and given my track record with upsetting people who are a) needlessly aloof, b) terminally half witted and c) American (three categories which seem to make up a good deal of the people on Twitter) I have for a long time decided only to tweet when I am updating my blog… Continue Reading

For Heaven’s Sake Man, Buck Up!

On reflection, I think there are a couple of things that I might not necessarily excel at … one could easily point at any number of things happening in the Olympic Stadium in the near future that would not be my forte, but above all those I would still probably put ‘Life Coach’…

It’s not that I wouldn’t get results … but I think the ratio of upstanding individuals created verses the ones left gibbering incoherently under their desks would probably not win me too many awards….
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How To Create Your Own Cash and Lead Generating eBook

My ‘Minions’, it seems, have been very busy … obviously I expect them to be busy, (in the same way they, ‘one day’ hope to see some wages) 😉 but to be honest – It isn’t always obvious what they are trying to achieve…

You see, when I venture down to the lower reaches of HQ, I will often find them looking at websites for such diverse things as the actor Jason Statham or UFO Abductions, purely (or so they tell me) for the purposes of research … then, just as I am about to invite them up for what is euphemistically called ‘an interview without coffee’ … they show me websites they have created that are on the first page of Google without spending a penny on SEO or advertising (or anything else for that matter) Continue Reading

Is your business ‘First Class BA’ or ‘Cattle Class EasyChav’?

Normally in the Lowedown, I will usually recount what I hope is a mildly entertaining event from my own experience to illustrate whatever particular idea I’m trying to get across … but last week when I flew to Italy, I had the misfortune to witness first hand the near perfect example of exactly how NOT to do just about EVERYTHING … and, put simply … if you run your own business like this bunch of clowns it’s only going to go one way… Continue Reading

The Easy Way to Build A Great Looking Website … Fast

Over the last few months, you may have heard me refer to my-in-house chaps as my ‘Minions’ … I can assure you that it is all done with my tongue very firmly in my cheek, and it is a running joke that is happily embraced by everyone here at HQ. I’m actually proud to say that every one of them is excellent at what they do … as well as being, (just so they fit in with the rest of us) … ever so slightly odd… 😉
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Whatever You Do … Don’t Do A ‘Barry’

The latest addition to my team here at HQ, a fine
bunch whom I fondly refer to (with, may I add, my tongue very firmly in
my cheek) as my ‘minions’ … is a chap who spent his formative years learning
his trade in a joiners’ workshop, and one of his more repeatable tales was
about his former bosses’ rather sudden fall from grace … as a result of doing
something that seems to happen a lot in business, but is very foolish and also
very harmful to your relationship with your customers…
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