The Easy Way to Build A Great Looking Website … Fast

Over the last few months, you may have heard me refer to my-in-house chaps as my ‘Minions’ … I can assure you that it is all done with my tongue very firmly in my cheek, and it is a running joke that is happily embraced by everyone here at HQ. I’m actually proud to say that every one of them is excellent at what they do … as well as being, (just so they fit in with the rest of us) … ever so slightly odd… 😉
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Responsibility Is In The Eye Of The Beholder…

If you have even the smallest amount of exposure to the news, you can’t fail to have noticed the recent events surrounding the capsized Italian cruise liner Costa Concordia, and you will also probably have seen the widely reported, and virally distributed, image of the Belfast Telegraph’s front page with the wholly inappropriate ‘Win a Dream Holiday’ advertising banner sat above the headline that was relaying the tragic news…
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At Last! A New Year’s Resolution You Can Stick To…

let’s be perfectly frank, you’ve no doubt heard all this before … and just like the diet, or the yearly attempt to give up this or that, the super organised and efficient ‘New You’ that seemed ever so possible at 9am on January 1st, is beginning to run out of steam … and you’re already starting to slip back into your old ways…
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Wishing You A Very Merry Christmas!

Here at HQ, the ‘minions’ have been shuffling paper ever more loudly and staring more pointedly at the clock, hinting strongly that I should do the decent thing and let them be on their way a little early (I think you can probably guess my thoughts on this, but at the risk of being visited by three ghosts this evening I shall keep them private) 😉 Continue Reading

Whatever You Do … Don’t Do A ‘Barry’

The latest addition to my team here at HQ, a fine
bunch whom I fondly refer to (with, may I add, my tongue very firmly in
my cheek) as my ‘minions’ … is a chap who spent his formative years learning
his trade in a joiners’ workshop, and one of his more repeatable tales was
about his former bosses’ rather sudden fall from grace … as a result of doing
something that seems to happen a lot in business, but is very foolish and also
very harmful to your relationship with your customers…
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A Missed Opportunity Doesn’t Have To Be A Lost Opportunity…

Regardless of how ‘gung-ho’ you are about your online
endeavors, from time to time, you are likely to become distracted by one thing or
another. I may have ‘occasionally’ been guilty of becoming distracted … as
anyone who has witnessed one of my frequent ‘asides’ (often straying in to the
the topics of fine restaurants, even finer wine and fast cars) will certainly
testify 😉
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Before Rushing Forward … First Check You’re Facing The Right Way….

For most of my life I’ve seen the world through a pair
of glasses … in fact I was first introduced to the joys of the opticians
chart whilst I was still at school … yet somehow all through my schooldays I
managed to escape most of the ‘kind’ comments and special attentions that are
usually reserved especially for pupils with ‘four eyes’… (I suppose after
some early exchanges, even the most half witted bully worked out very quickly
that it would be wise to seek their sport elsewhere). Continue Reading

When It Pays To Be Your Own Best Customer

I’m afraid I’m not a big fan of shopping … (traditionally,
I used to get roped in to act as ‘pack horse’ but now I have managed to perfect
the art of dropping ‘She Who Must…’ off and then retiring to a safe distance
until the whole sorry business has run its course …) 😉 but on the other hand,
I’ve always considered myself to be a really good customer … Continue Reading

Onslow’s Self Assembling Money Pump…

I came across this quote the other day…

“Having the world’s best idea will do you no good unless you act on it. People who want milk shouldn’t sit on a stool in the middle of a field in hopes that a cow will back up to them.” — Curtis Grant

And whilst I will admit to being a bit hazy on the precise technicalities of the milking process, the principle of it all did strike me as completely true … and set my mind wandering on a trail that ended up with me coming up with the rather curiously titled email you are currently reading… Continue Reading

Are You Using The ‘Neverlost’ Approach To Internet Marketing…?

I’ll start this week with a confession … I have to admit I’m not necessarily all that ‘brilliant’ at following directions…

There, I said it.

This of course is not exactly news to ‘She Who Must…’ who has ‘enjoyed’ the experience of travelling with me for many years, and taken part in many a mid-journey ‘full and frank exchange of opinion’ … One such episode resulted in left and right being renamed ‘left’ and ‘the other left’… 😉 Continue Reading

You Can’t Bank Sweat…

I will often hear people say that they simply do not have time to put in the amount of effort they need to really get their online endeavours off of the ground.

So why is it then that some people can? … What I want to share with you today is a little process that could help you to get more done, a LOT more done…

Before we go any further, I’m not going to suggest you cancel your family holiday, ‘try harder’ or chop the plug off the televion to prevent re-runs of soaps, quiz shows and gardening programmes… (What the fascination is with Alan Titchmarsh I’ll never know, but anyway I’m digressing…)

We all have 24 hours in the day, so what can you do to turn that same amount of time you already have, in to something that provides you with ‘results’… Continue Reading

How Did A Duchess, Orchids and a Handbag Nearly Earn Me a Trip To The Tower..?

Now, as a lover of fine food, you may be expecting me to ‘wax lyrical’ about what was on the menu or the different wines on offer (and I must say, HRH does indeed do a fine spot of dinner… 😉 ) – but I’m afraid eating in the throne room at Buckingham Palace, even with entertainment provided by Simply Red’s Mick Hucknall, was not nearly as noteworthy as what happened as the the evening drew to a close and people started to disperse… Continue Reading

Google and Winnie The Pooh Do, And So Should You…

It’s probably not a massive surprise to you that I really, really love to read, and can quite happily spend all day ‘lost’ in a really good book, with nothing more than a simple sandwich to sustain me every couple of hours… 😉 In fact, many a day on holiday has been spent reading (my current ‘approved position’ is reclining under a tree, in ‘dappled’ sunlight), while all about me are engaging in entirely unnecessary holiday activity such as riding bikes, horses or splashing around in swimming pools…
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Would your business pass the ‘Octogenarian Australian Tawny Port’ test…?

If you launched a new campaign and it took off, you could find yourself twice as busy, 4 times, 8 times, 16 times. Could you cope? Could you fulfil all your orders within the agreed delivery timescale? Could you keep things in stock? Could you provide support to all of these customers…? Or, would you be compromising something along the way and putting your sales (and possibly your reputation) in jeopardy…?

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So exactly how did I end up 16ft underground, surrounded by 10,000 spiders and $40m of wine…?

It’s 2.30pm on the tenth day of my trip to Australia… It’s wonderfully hot (my eternal thanks to the inventor of ‘Empire Shorts’) and instead of following my co-conspirators’ example of having an afternoon nap (to sleep off the effects of yesterdays ‘consumption’) I thought I’d take the opportunity to relay my recent ‘experience’ with some of the local ‘wildlife’ and I’m afraid to report it wasn’t entirely favourable… Continue Reading

The only time of year I’d consider doing something (just for a moment) a little bit dull…

Well, although I’m particularly useless at many things (‘She Who Must…’ would say most things), I already have a whole load of very exciting things planned for this year that I’m absolutely convinced will be even bigger and better than last year (and last year was pretty good, although I’m trying to convince those around me that austerity measures need to be firmly in place…to prevent unnecessary over-indulgence in double-sided post-it notes and gold plated staples or whatever it is that people get excited about in times of plenty…) Continue Reading

So what makes a great testimonial, and how can you get more of them?

I have thousands upon thousands of them… I really I do, file upon file of testimonials. ‘She Who Must…’ jokes that I should sit down and read (and watch – many are on video) them all some time in one go… but I fear my head wouldn’t fit through the doorway afterwards, with all that ego massaging!! (One day maybe…)

But still, the first time you receive an unprompted testimonial will stand out for you … in a similar way to the day you make your first sale after setting up your own business… Continue Reading

Do you have a decision-making blind spot?

As I watched the first of the Chilean miners being winched to safety on the news last night it struck me that history has been created today…
I have to confess I’m not a big fan of any kind of confined space and I can’t imagine what it has been like for those guys… the idea of caving or pot holing makes me feel quite uncomfortable… particularly since ‘She Who Must regularly reminds me that I’m ‘…no racing snake’ for such activities – usually whilst I’m tucking into a substantial Sunday roast…
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2 minutes and £24k in the bank account…

I’m not sure whose idea it was, but the green saris and straw hats are almost perfect camouflage for the staff at the Mauritius hotel I’ve been staying at for nearly 2 weeks…

These green-clad ladies ‘emerge’ from the undergrowth, softly saying ‘Mr. Lowe how can I help you?’ only to then bow and ‘melt’ back in to the foliage (… and at times, yes, even though they were extremely polite they did catch me out, and did make me jump!)…

So what made the magically appearing and disappearing staff, early morning tropical bird song and the sound of the waves on the coral reef even better? Knowing that…

…I saved over £24k before I set foot on the outbound flight… How?

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What the burger in New York told me!

When I was over in the US last year for Thanks Giving, everybody, everywhere was eating turkey. Unlike ‘She Who Must…’ I’m not really a big a fan of turkey on Christmas Day, let alone some foreign holiday! Frankly I’m more of a Proper British Beef sort of chap. So on that day I went in search of something other than turkey for my evening meal…
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