How Dinnertime Disappointments Can Lead To Online Success

Desperate News … the Italian is closed this evening and I am having to eat raw fish again in the Japanese tonight…

Before we go any further, I should explain that I’m currently on a quick break somewhere nice and warm, but most importantly that I selflessly gave up last night’s ‘Italian’ or ‘Big Steak’ in order to satisfy other people’s lust for Chinese Prawns and Crispy Duck, on the understanding that I would be well fed tonight – but alas, as the Italian is closed, so it’s raw fish or the buffet…. 

I’m certain nobody would blame me for not wanting to delve into the Buffet, somewhere the whole meal is over in less than an hour and the only entertainment is watching parents trying to get their unruly offspring to sit still long enough to feed them food… 

…food which was once, to be fair, quite appetising, but has quickly turned into a well prodded mush resembling something that was shot at close range with a blunderbuss … and then only partially cooked.

So despite my noble sacrifice, despite all my plans, it just hasn’t gone at all as I intended and I’m stuck with a situation that I’ve just got to make the best of.

Even though this is a very tongue in cheek, over dramatised version of events – I mention it to illustrate that minor things go awry with monotonous regularity, and it’s usually with something considerably more important than what I’m having for dinner. 

Now, I can count on the fingers of one hand the amount of times that everything on a project has gone exactly as planned, and given my relative level of success in this business, I would suggest that even that minuscule percentage would be considered by many to be quite high… 

So I’m sure you’ll agree with me when I say that it’s not so much the amount of things that go right for you that define your level of online success (although they are important) … it’s how you react to, and deal with, the amount of things that go wrong. 

I’m not going to say anything as trite as ‘it always pays to have a plan B’ or ‘be prepared’ because you may spend so long building back-up plans that you never get anything out there … but what I would suggest is to make sure you know enough about what you are offering so that you can react quickly and find solutions to what is causing any genuine and valid concerns among your customers. 

So, if your project is twitter based, you don’t need to know all of the minute intricacies of how the system works … but you do need to know the basic mechanics, so you can see where the problem might lie and which bits need tweaking, adapting or in some cases fixing or replacing. 

Just remember that nothing goes perfectly all the time … and when things don’t go as planned, it doesn’t have to be a disaster – if you can react to the problem, adapt or correct the situation quickly you can prove to your customers that you have the ability to follow-up on your promises, even in difficult circumstances, and not just ‘sell’ them something…

Until Next Time,
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Tim Lowe
Publisher, Tim’s Business Lowe Down

Tim Lowe