Regular Lowedown readers will know that one of the things I believe in very strongly is that to be successful, a key factor is injecting some of your own personality into everything you do … as this will make you memorable in your customers eyes, and stand out against a backdrop of what are often faceless, identical alternatives.
I discovered another excellent example of this on my recent ‘fact-finding’ trip to the US, when, while on a day’s R&R, I decided to take a helicopter tour around (and down) the Grand Canyon.
My pilots name was Cody, though this was not the unusual part (I sort of assumed that all US helicopter pilots would be called Chuck, Brad or Cody) what set Cody apart, was that Cody wanted, very badly indeed, to be ‘Top Gun’ era Tom Cruise.
In fairness, beyond having the same number of arms and legs, Cody bore no real resemblance whatsoever to Mr Cruise, but had gone to enormous effort to exactly mimic the sunglasses and short sleeved shirt … and I’m sure it will come as no surprise to find the particular helicopter company he had chosen to work for was called ‘Maverick Tours’.
Strapped into his helicopter, we took off and began the tour with the Top Gun Theme on the helicopter PA, with the tour commentary punctuated with other snippets I seem to vaguely remember from the film, and finally emerged from the canyon itself to what can only be referred to as the ‘whistly bit’ from The Good, the Bad and the Ugly.
Was the route Cody took through the canyon, or the information he gave us in his commentary, any better than what you would get from any other Chuck or Brad? – probably not … but the way he’d injected a bit of personality into proceedings certainly made it more memorable.
So, if I were to repeat the Grand Canyon tour again at some time in the future – would I make a beeline for ‘Cody Cruise’ again – of course I would … and would I recommend that anyone else considering the Grand Canyon tour to seek out Cody rather than spend a rather sterile tour with somebody else? Definitely.
It’s the same with everything we do in our businesses. What we do can look almost identical to everybody else – especially to anybody looking from the ‘outside’.
Typically, the one business or individual that will find the most success will be the one that offers all the same things as the others, but also has that little bit of extra individuality or personality that makes them memorable…
Remember, the one thing that is definitely unique about your business is you, and the way you inject your personality into your business and ‘do the same things differently’ can really make it stand out from all the others.
Until Next Time,