Why ‘Hyperspace’ Isn’t Necessarily Better Than A Snail’s Pace

It seems these days we can have pretty much anything we want, delivered or downloaded to wherever we happen to be, in just a matter of moments … my question today is – because we can do things ten times faster than we could five years ago… does that present just as many issues for us as when things arrived really slowly – quite literally, bit by bit…?

As you’ll see, faster is not always better … as was shown to quite graphic and hair-raising effect while I was on my recent Port Tasting trip…

Our first taxi driver must have previously enjoyed a career as a getaway driver and considered a tenth of an inch as a perfectly acceptable distance to keep from other vehicles, either in front or by the side, and travelled along at speeds you would only normally hear mentioned on Star Trek…

We arrived at our destination a bit shaken but in just under 7 minutes, a fact that is especially significant when I tell you we made the same journey in similar traffic the next day … and it took 28 minutes. I joked at the time the second driver was in fact the brother of the first, and presumably drove in a more sedate manner in case he met his bother coming the other way…

I think, given the choice, only a small minority of people would have opted to be in the first cab, slightly more in the second but I think I can safely say most of us would have preferred something in the middle, as we get quite uncomfortable when things happen either too quickly, or too slowly.
Taking it back into the digital world for a moment, imagine you had paid a hefty sum for something you’d bought online … which is delivered via download and takes only seconds to arrive.

Now, without the digital equivalent of a really good ‘out of box experience’ (I’ll come to that in a moment) … it would only be human nature to look at what was sitting in our downloads folder and think ‘is that it?’

I think we have the expectation that as much effort went into creating our new purchase as we put into earning the money to buy it, and when we add that to a natural distrust of anything that might look like a ‘rush job’, it is easy to imagine the customer feeling shortchanged …

This, of course, means that they start using the product in a negative frame of mind – and increases the chances of them refunding when they might not otherwise have done.

So, how do we turn this potential stumbling block to our advantage … well, there are plenty of ways of doing this, but here’s one that springs to mind that is quite easy to implement…

How about something along the lines of an ‘introduction video’ that your customer would download first, and would play while everything else downloads. It could just be thanking them for buying your product and re-emphasising the benefits of what they are investing in or even be a ‘quick start’ guide showing them how to get going.

They could then start using your product in a different frame of mind entirely and get the full benefit from it, something that they may not do if they are feeling a little hard done by…

As always – I look forward to hearing what you think, or what your solution to the problem would be … and there’s a FREE copy of my new book ‘Tim Lowe’s Millionaire Mindset’ for whoever comes up with my favourite…

Until Next Time,
Tim Sig
Tim Lowe
Publisher, Tim’s Business Lowe Down

Tim Lowe