You will obviously, by now, have heard of a literary work by the name of ’50 Shades of Grey’ a volume which causes raised eyebrows and sniggers at it’s very mention, has already spawned a multitude of copycats trying to cash in on its popularity, and projected it’s author into the realms of the wealthy and influential…
The series has sold 31 million copies worldwide, and now holds the record as the fastest-selling paperback of all time, even surpassing good old Harry Potter in the process … before this of course it was a bestseller in various digital formats and was read on a million bus and train journeys on a multitude of Kindles and iThingies.
I won’t go into the fact that’s it’s not considered to be a particularly well written piece, even among its genre (it did after all, it seems, start life as a piece of fan fiction for the equally awful Twilight) but I want to concentrate instead on its avalanche like progress to world dominance as almost the perfect example of something that has ‘gone viral’
Of course, things ‘go viral’ all the time … we’ve all seen that video of a woman throwing the cat in a wheelie bin … or some halfwit skateboarding along railings with the inevitable painful conclusion, but where the ’50 Shades’ phenomenon is of particular interest to us is the fact that it is an actual product rather than just something that provides a moments amusement as an alternative to work.
Having your website, video or article ‘go viral’ is, as you would expect, the ‘jackpot’ when it comes to our industry … all that traffic for what is basically free can do nothing but help sign-ups, sales and ultimately the bank balance … unfortunately the chances of getting a viral hit ourselves, especially one of the magnitude of ’50 Shades…’ are slim, bordering on the impossible.
So what can we do to make the most of the principles involved to get our own slice of viral ‘exposure’? What we need to do is create something that will either through the quality, content, uniqueness or the benefit it brings, not only improve the lot of the recipient, it will increase their kudos to tell others about it as well.
It doesn’t have to necessarily be a website or a product … or even a lead magnet (or free report) it can be any part of your interaction with the online world – it can even be something as small as providing a really helpful answer on a forum that can get people talking about you.
To help things along, always have a link to one (or several) of your websites on all your pieces of work on the internet, or the bottom of any communication, be it email or posted on some form of interactive site, so that if somebody is given you work via recommendation, they can easily find you to join or better still … buy.
Remember, any viral traffic you get is not only completely free traffic, it is very targeted and has also been ‘pre-sold’ because the person has arrived here on a recommendation … so quiyte simply the more of it you can encourage by providing people with something they are more than happy to tell others about … the better.
Until Next Time,
Publisher, Tim’s Business Lowe Down