Little Rubber Feet and Finding The Perfect Position

One opportunity the rather disappointing but predictable Bank Holiday weather presented for me was to set up my new cinema surround sound system, an event delayed until now because, as you can imagine with it being a top of the range system … there was a good dozen or so pages of mucking about before I would be able to sit down and enjoy anything…

The new system was picked up at my most recent visit to the approved place for ‘Tim’s Toys’, (strangely enough an electrical retailer for whom I used to service the burglar alarm much earlier on in my working life), where I expressed a desire, not uncommon in cinema sound owners, to be able to hear the dialogue clearly without being completely deafened the next time any music started…

It was a problem, it turned out, that could be solved easily by the simple application of a chequebook 😉

So I left with my several boxes of gubbins and what was a kind of sound meter, which, last weekend had me occupying all of the favourite reclining and relaxing positions in the lounge at Lowe Towers, taking readings and adjusted my cinema sound accordingly … and in considerably less time than I feared, we were able to settle down to an evening’s viewing without everybody for a two mile radius knowing what we were watching…

Of course, it doesn’t stop there … as a ‘hangover’ from my previous venture into cinema sound I have, as you would expect, all the gold plated cables and connections, but in addition I also have some small conical rubber stands to place under each corner of my speakers to cut down on vibration…

As a result of this ‘essential’ purchase the manufacturers send me what ‘She Who Must…’ calls my ‘Rubber Feet Catalogue’ a couple of times a year packed with extortionately priced gadgets and gizmos designed to improve my viewing and listening experience that extra 0.1%…

It is that same kind of expensive tweaking, testing and honing that will bring you the highest levels of success with your online projects, but one simple and vital thing you can do, probably for free, is to decide who your perfect customer or website member would be, who they are and what they are looking for, and just like me with the sound meter for my cinema system, adjust what you have specifically to their tastes …

For instance, if you had a weightloss product aimed at the younger and more fashionable lady, you might want to take a look at some of the top fashion house sites and ape their colour schemes and fonts, or go for a similar layout so it looks like the kind of site a person like them would want to visit…

Getting ‘inside the head’ of the type of person you want to attract to your online project is key to success in our industry, with those who have managed it standing tall, and those who fail to give their ideal customer something to relate to often falling by the wayside…

All The Best,


Tim Lowe
Publisher, Tim’s Business Lowe Down

Tim Lowe