I’m sure, just like me, you get emails from others in our Making Money Online community, including some of the ‘big names’ with the same sort of title as the one you’ve just opened decrying the state of things in the face of the current economy and greeting each Google slap or algorithm change as if it is the apocalypse itself … and I hope that, when you get these emails, just like me, you think they might be over-egging the situation a bit…
As damaging as these thing have been to the online industry, they have only, in the majority (but certainly not exclusively) affected those who have tried to repeatedly replace one quick fix with another, and then have to start from scratch again as one loophole after another closes around them.
The truth is, over the decade I’ve been in this business, I’ve tended to notice that those with a solid business model have weathered the inevitable changes and prospered much more than those with any amount of techie knowledge and no idea how to structure that into something that makes money.
So, if you haven’t taken the plunge into starting your online endeavours just yet because you think you lack the necessary techie knowledge, or that you feel that the whole thing is moving a bit too fast for you to want to get on … I would ask you to take a moment to just consider the basics…
For instance … If you want to make money from a website, you need to ensure there are some means to actually make that happen, like a related product that can be sold to enough people who visit your site, or that your website niche attracts enough advertising revenue to make it pay…
I know that might sound obvious, but there are endless amounts of websites out there which look amazing, function perfectly, but are of interest to so few people (or are of interest to people with no money to spend) that it will never pay its way, let alone make the owner a fortune.
It’s the same with lists … they don’t have to be big, but they do need to have people on them who have money to spend. For example, one of my Minions (as my in-house team have christened themselves) could sit down and with twenty minutes of fiddling about, set something in motion that would present you 24 hours later with a list of nearly 1000 names and email addresses – all interested in making money on the internet, and only spend about £30 doing it.
Now this all sounds quite impressive … and the vast majority of people on that list will very receptive and appreciative of the information you give them, and therefore very worthy members of your list … but it is worth remembering that purely from a ‘Making Money Online’ point of view that these people would be somewhere where the relative standards of living are so different that they would almost certainly not be in a position to buy anything from you.
Remember, you can always get other people to do the techie stuff for you, and you’ll be constantly learning new ways and means of getting people to your site anyway … so rather than worrying about whether or not you can do either of those things, you need to make sure you know that, if you want to make money from your endeavours, how at a very basic level that will happen.
P.S. NEW ADDITION TO THE APPROVED LIST … A natty little gadget that allows you to add sales pages and opt in (squeeze) pages to your WordPress site. It’s got some templates already installed which should help you create effective looking pages a lot quicker than you would otherwise.
The ‘Minions’ have already bought a copy which they are using on a couple of websites they are creating, and also to change some pages on their own site.
Of course there’s a website which outlines exactly with this can do for you, and you can see it all for yourself when you click here now.