May The Focus Be With You….

It’s taken me a while to mention it, but I did get round to watching the new Star Wars film towards the end of the Christmas break – and, to be frank, it left me a little underwhelmed.

When I mentioned this at HQ, it was greeted with looks of incredulity from my ‘Minions’, followed up by the kind of gasps and sighs you would normally only expect if you were to say something inappropriate about a beloved Grandparent.

The conclusion was that I just wasn’t ‘into’ that kind of thing – which led –  (as I am also the one who misses many of the pop culture references and ‘in jokes’ that often fly around the office) to the further conclusion that quite a lot of popular TV, Movies and Social Media ‘events’ have passed me by.

It has to be said, however, it’s not something I’m unhappy about.

It’s the same for those of us who get looked at with utter dismay when we haven’t got a clue what is going on in any of the popular soap operas or reality TV shows, or who would greet a discussion on Football with a slightly glazed expression.

Don’t get me wrong, I’m not putting down these things as lowbrow or worthless – I would be equally lost in a discussion about astrophysics as I would about The X Factor – the point I’m making is that I have quite a sharp focus and that it has helped me greatly in achieving the things I have … and as a result some things have fallen by the wayside.

To put it another way – It doesn’t matter whether the last book you read was ‘A Brief History of Time’ or the Argos catalogue, the simple fact is that you will get better results from 30 minutes dedicated, focused attention on your project, than you will spending hours ‘working’ with your laptop open whilst also watching the box-set of ‘Breaking Bad’.

I’ve found that the same sharp focus has also shaped what I do in my business. I found out early on that I was really quite good at a couple of things, but less than brilliant at almost everything else – so I set about finding people to do those things I was less able to do, and that then allowed me to focus on what I knew I could do well.

The thing it’s important to remember is that you don’t necessarily need stacks of money to work this way. (I know I certainly didn’t)

You can often trade favours (i.e. ask somebody to do something you might struggle with – and in return you do something for them) or do deals with people so that they get a percentage of your profits for the project – easy on your cash flow at the beginning, and often more lucrative for them when the project is a success.

Not everybody will agree to this type of deal – so you’ll have to ask more people than you normally would if you just had the funds – but if you have a restricted budget it’s certainly a better way forward that trying to struggle through yourself, and a much, much wiser step than just throwing in the towel when you find something you are unable to do.

So, when I think a project isn’t moving as fast as I’d like, there are a couple of things I do that might also be useful to you…

First of all, I look at what I’m doing and identify and remove any unnecessary distractions … and secondly I ask myself If I am trying to do something that might be better-off being done by somebody else … and who should I get to do it ?

It may sound rather basic, but I have found that much of what we do, and the problems we encounter, can usually be helped massively, or solved altogether by a simple, common sense solution, rather than resorting to something too involved or technical.
Until Next Time,

Tim Sig

Tim Lowe

Publisher, Tim’s Business Lowe Down

Tim Lowe