How Passive Income Can Mean ‘Merry Christmas Everybody’

When I was at the Gym the other day, I’m afraid I might of caused something of a ‘scene’ … there I was, doing my workout with my trainer, when one of the other Gym regulars, a particularly charming lady by the name of Natalie (she had previously identified me as a fellow ‘mischievous’ type)  who was enjoying the Christmas music every bit as much as I was, asked, quite simply, ‘shall we dance…?’

Well, how could I refuse? … there we were, Natalie, Rob (my trainer) and I, all dancing along to Mariah Carey, while everyone else not only resisted our attempts to get them to join us, but also looked at us as if we were a little ‘odd’ … even though, for the most part, they themselves were either rowing on dry land, running and going nowhere or cycling on a bicycle that was welded to the floor…

Regardless of the ‘Bah Humbugness’ of my fellow Gym members, it reminded me of the subject of Xmas music, and it’s parallels to the kind of passive incomes that can be earned online.

Depending on where you look, the chaps from Slade will pocket something like £800,000 in royalty payments for the annual airing of ‘Merry Christmas Everybody’, and Fairytale of New York’ pulling in close to £500,000 for the Pogues, and the aforementioned Ms. Carey around £330,000. Still getting paid, for work they did just once, in the case of Slade, as long as 40 years ago…

It’ not just Xmas music, though – I’m told Carl Douglas of ‘Everybody was Kung Fu Fighting’ fame still lives comfortably from the royalties of that single hit … so, the question is – how can we replicate this in our online businesses ?

Well, if you think about it, what they’ve done is created something and receive a steady income from interest in it – just like if you were to write a book, or built a certain type of website…

You see, If  you created a ‘niche’ information website about, say, ‘The History of Bulldogs’ and surround your content with congruent advertising and affiliate links to relevant products on Amazon (books on Bulldogs, special Bulldog owners mugs etc.) … and did the necessary tweaks to make sure it could be found easily by those searching for information about Bulldogs …  this would then create income for you regardless of whether you were sat at your desk, walking your dog or sunning yourself in Barbados, and would continue to do so with very little intervention from you…

Of course, a simple site like this is not going get you the same numbers as the chaps in Slade, but what is to stop you creating, 5, 10 or even 100 of these  – all built and just sitting there, making you money with little or no involvement from yourself…

Until Next Time,
Tim Sig
Tim Lowe
Publisher, Tim’s Business Lowe Down

Tim Lowe