Some Good News … And Something That Shouldn’t Be News At All…

Last week of course we had the news that Will and Kate were expecting their first child… and whist congratulations are undoubtedly due to the proud parents to be … and yes it is really good to see good news in the papers … the actual reporting of the event had very little to comend it…

Although the statement regarding the happy event actually contained very few words … the acres of newsprint generated by it in the newspapers was really quite breathtaking. This would have been fine if any of it had actually contained anything of substance but instead, what facts existed were stretched gossamer thin over the first six pages of most of the tabloids.

In fact while passing a newstand I noticed that one of the bullet points beneath the headline on a particular newspaper stated that ‘baby will be monarch’ a fact that I hoped would have been blindingly obvious even to the target readership of the newspaper in question…

Unfortunately this kind of behavior of taking the tiniest bit of new information and then squeezing out reams of shallow content is not restricted to the media … for instance how soon after a new website is deemed to be the latest internet sensation will you get an email from somebody in our industry telling you that very website is the answer to everybody’s problems…

Of course, you can then set the stopwatch running to see how long it takes for the next email to arrive … this one of course offering you a product based on making money using that same website or trend…

I’m most certainly not suggesting that this kind of tactic is any sort of ‘scam’ (a word that these days seems to get used in place of ‘not what I thought it was’) but the repetitive, machine like way these products are rolled out would suggest that there can only be a limited amount of original content going into them…

What is probably the case with most (though not all) of the things that fall into this bracket, is that the ‘meat’ or the product is a repeat of the usual ‘make money online’ principles that we all know (or at least should know) with a bit tagged on the beginning about using whatever the latest phenomenon is as a traffic source.

In that respect, at least, they are certainly correct … because although the ways of getting people to your ‘place’ on the internet (website, Facebook page or whatever) may vary greatly over time … the actual basics of what happens when they get there (ie, email capture and subsquent offers, presenting content surrounded by relavent advertising – or both) is really quite unchanged no matter what has come along as the latest craze, popular website or internet sensation…

Until Next Time,
Tim Sig

Tim Lowe
Publisher, Tim’s Business Lowe Down

Tim Lowe