Why We Sometimes Wish Our Online Business Came With A ‘Montage’ Sequence…

I really love a film reference or quote … I am, after all, the one with the in house team who call themselves the ‘Minions’ (after the little yellow chaps in Despicable Me) though I must point out that life here at HQ isn’t quite like that …. though a few casual observers have pointed out that the TV series ‘Blandings’ might not be too far off the mark…

With that in mind, what I wanted to talk about today was a particular type of sequence common to many films, one which illustrates a less than desirable trait of human nature, one which we must all have exhibited at one time or another.

The sequence I’m referring to is the ‘montage’ … the sequence that is inserted about two thirds of the way through a film, to indicate the passage of time as the protagonists undergo some sort of training, or complete a particularly complicated or onerous task…

This ‘montage’ is usually backed by some triumphal music and will culminate in smiles and congratulations, all the hard work done … and in at least one case that springs to mind, standing arms aloft at the top of some steps while a crowd begins, quite spontaneously, to start cheering below.

Where this brings human nature into sharp focus is that this sequence, containing as it does the only part of the film where any actual hard work takes place, is just glazed over, rushed through and practically dismissed in a couple of minutes…

Is it because the filmmakers have, almost entirely correctly, identified that nobody is really interested in the hard work, and would just prefer to jump straight to the ‘good’ bit at the end with all the rewards…?

Unfortunately, there are no ’montages’ to be had in our industry – even when a plan is laid out in front of you; there is still work to be done to get the ‘promised’ results.

For example, if you’re creating your website, time still needs to be spent on the wholly unglamorous task of making sure it is in the right niche to get a reasonable amount of traffic without hiring a horde of SEO experts or having an advertising budget that would make Coca Cola blush.

It may not take as long as say, getting a conventional business off the ground, or as ‘hard’ work as the job you want to leave behind … but there’s still work that needs doing – and in our enthusiasm for getting things going, hurrying as fast as we can to get to the bit where we see results, we can often forget that simple fact, and rush through the crucial but boring steps and get them wrong … or more damagingly, do things properly, but grow restless with the time the more mundane bits take and give up entirely.

So, to finish then, I’m not going to tell you ‘Life’s not like the movies’ because I’m pretty sure you already know that. What I will say though, is that whilst an online business, in whatever form, can be got off the ground more cheaply and easily than a traditional one … and yes, the rewards can certainly outstrip anything we might achieve offline, we must be careful not to forget that it is still, when all is said and done, a business, one that needs to be run well and looked after like any other…

Until Next Time,

Tim Sig
Tim Lowe
Publisher, Tim’s Business Lowe Down

Tim Lowe