Success Online: How You Can Sell MORE By ‘Selling’ Less…

As you can imagine, when it comes to getting things done, I’m not exactly one for half measures. Over my time in business, however, and this business in particular – I’ve found that whist enthusiasm and commitment are essential parts of any success I’ve had … trying too hard has never worked out well at all…

It was something that was brought home to me this week as I lay on the Physio’s couch having various parts of my body manipulated so I sit, walk and stand without too much complaint – a condition I was told, that was the result of (wait for it) trying too hard in the gym.

Apparently I had ‘overdone it’ and put too much stress and strain on my back … so I left the Physio with a telling off, instructions to do ‘cardio only’ should I step into the gym  – and some interesting exercises to do every half hour…

Normally this wouldn’t be a problem (back at HQ I’d just sack anybody who laughed at me – only joking ;-)) but I was currently in the middle of London, with a couple of hours to kill before I was to meet up with ‘She Who Must…’ for Cirque du Soleil at the Royal Albert Hall.

Bearing in mind my ‘new’ health regime I opted to spend the afternoon entirely surrounded by cheese at La Fromagerie 😉 before having to get up from my seat every thirty minutes at Cirque du Soleil to do my prescribed bending and stretching at the back of our box … though I’m sure you can imagine my own contortions weren’t quite as spectacular as those happening on the stage…

Of course trying too hard in your online endeavours can have more dire results than getting a few funny looks at the Albert Hall…

Imagine the situation … you’ve built a list, and have a good relationship with that list. You come across a great product that you think will be of great benefit to your subscribers – so you tell them about … and it sells like hotcakes.

The people who bought the product are, by and large, happy with it (or at least see the value of it, even if they haven’t followed through and completed the system) and as a result, you’ve seen some real financial benefit as well.

The temptation now, is to try too hard and do the same thing again the next week, only you don’t have another ‘great’ product lined up – so you pick one that’s just ‘OK’ … and because of your relationship with the list, this one will probably sell well too … but the reaction this time is very different … and this is when the trouble starts.

By trying too hard to squeeze some more money out of the list you have almost certainly damaged your relationship with your subscribers, something that will affect how they judge your recommendations in future, and ultimately how successful you will be online.

I know a lot of people will tell you that the way to make money online is to keep feeding your list every single affiliate offer that comes along, regardless of quality, in the hope that they will buy something before they get fed up with you and go somewhere else … but this is really, really, NOT the way to do it all.

Instead, I’m sure you will share my belief that the only real way to long term success online is not to treat people like a load of battery hens but to build long term lasting relationships based on mutual benefit…

Until Next Time,
Tim Sig
Tim Lowe
Publisher, Tim’s Business Lowe Down

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Tim Lowe