You Don’t Have To Be A ‘Rhino’, But You Do Need To Get Started…

Last Friday was one of the ‘biglyiest’ in American history as ‘The Donald’ took over the reins on the other side of the pond. I do of course wish America the best of luck over the next four years –… Continue Reading

Yes, I’m Going To Use The ‘P’ Word…

Boxing Day may only just be behind us, but I am willing to wager we all know someone who has already bought next year’s Christmas Cards in the sales, and possibly one or two presents as well. They will also… Continue Reading

Why it’s not all about doing it like a ‘Pro’…

Clearly there’s a couple of messages here – firstly that assuming you’re doing something properly because it’s same way you’ve always done it, though something I know we’re all guilty of some times, is not really the way to be doing things… Continue Reading

Why We Sometimes Wish Our Online Business Came With A ‘Montage’ Sequence…

I really love a film reference or quote … I am, after all, the one with the in house team who call themselves the ‘Minions’ (after the little yellow chaps in Despicable Me) though I must point out that life here at HQ isn’t quite like that …. though a few casual observers have pointed out that the TV series ‘Blandings’ might not be too far off the mark… Continue Reading

Why The ‘Obvious’ Isn’t Always The Answer – And How You Can Take Advantage of it…

Take for instance online gaming … not my field of expertise, and probably not yours either … but if I asked you to think of a ‘gamer’, you probably would have in mind a male, probably late teens to mid twenties with a poor attempt at facial hair and minimal social skills… Continue Reading

Don’t You Know Who I Am…?

Despite being quite a distinctive and hopefully memorable chap, I usually can walk around without anyone batting an eyelid (a situation I don’t mind at all) … yet, in less than 30 hours at this hotel, surrounded by various oligarchs, retired footballers and the occasional ‘what’s-his-name’ from TV, no less than a dozen people I had never spoken to in my life said ‘hello Tim…’ Continue Reading

If You’re Paying For Your Traffic, You Need To Read This…

A couple of months ago, you may remember I told you about an office debate regarding the virtues of SEO versus just buying your traffic, and found that in a majority of cases, you would be better off spending the time you might spend on all but the most basic SEO working in the pub and then spend the resultant wages on buying traffic. Continue Reading

A Tale Of Two Sofas…

Of course these issues are in the process of being sorted out, but the lesson for us here is to always make sure that, unlike this bunch of rudderless buffoons, what you deliver in your business is every bit as good as whatever it was you showed them prior to taking their money. Continue Reading

Our Research Suggests…

I always cringe slightly when I see a news story containing the phrase ‘new research suggests’, because I know that over the next five minutes I’m going to be told that whichever fad, gadget or lifestyle choice that was going to help me live forever only six months ago is now just as likely to make my head explode… Continue Reading

Don’t Be Guilty of Premeditated Stupidity…

The ‘Pièce de Résistance’ of utter daftness though, is when we see something that not only inconveniences the customer, serves no purpose whatsoever AND potentially costs the company that makes it both customers and money… Continue Reading

It’s 2014 … do You Even NEED A Website ?

Which did, of course, start the debate here at HQ … with all the other platforms around (principally Facebook) that you can display & communicate on, usually for free … why would you go to the time and expense of actually having a website? Continue Reading

Could Your Problem Be Solved By Using A Little ‘Italian Common Sense’…?

It was during a recent cruise that ‘She Who Must…’ and I stopped in Livorno in Italy and ventured forth towards Pisa (of leaning tower fame) and then over to Florence with the intention of learning as much about these two cities as we could in the shortish time available. To do this we had the benefit of a witty, charming and intelligent local chap called Ignatius (English spelling) who ensured we didn’t miss a thing … and at the same time also introduced me to the concept of ‘Italian Common Sense’ Continue Reading

Why ‘Hyperspace’ Isn’t Necessarily Better Than A Snail’s Pace

It seems these days we can have pretty much anything we want, delivered or downloaded to wherever we happen to be, in just a matter of moments … my question today is – because we can do things ten times faster than we could five years ago… does that present just as many issues for us as when things arrived really slowly – quite literally, bit by bit…? Continue Reading

Ignore This Simple Rule And Watch Your Customers Just Fly Away…

What’s the lesson here? … when you mess up badly, (something we all do occasionally) and the customer comes up with a simple way to make it ‘right’ … then just do it an don’t try and be clever. Continue Reading

Go On, Be Original – It Will ‘Take Their Breath Away’…

Regular Lowedown readers will know that one of the things I believe in very strongly is that to be successful, a key factor is injecting some of your own personality into everything you do … as this will make you memorable in your customers eyes, and stand out against a backdrop of what are often faceless, identical alternatives. Continue Reading

Why You Should Never Try And Second Guess Your Customers…

When you’re putting together a particular product or a system, I know that often there is a minimum requirement regarding time, financial investment or prior knowledge involved . This will of course limit how flexible you can be and will inevitably exclude some people.

You’ll agree, then, that whenever possible, you should try and offer a variation of options to cover as many different levels of time, investment and knowledge as you can … in short – giving the buyer what they want. Continue Reading

20 Ways To Waste Your Time Instead Of Getting On With What You Should Be Doing…

We all love a ‘Top 10’ type article … and don’t advertisers know it. A visit to almost any site will present you with a selection of ‘recommended reading’ ‘related posts’ or ‘from around the net’ type stories all promising to list the ‘20 greatest fashion disasters’ ‘top 10 movie mistakes’ or ‘5 biggest secrets the food companies won’t tell you’ Continue Reading

Sore Paws, and Pause For Thought…

Now, I’m not a big one for talking about things like Karma … but it is not unreasonable to suggest that if you are fair and honest in the way you go about things, that in the majority of cases, you will be treated honestly and fairly yourself … and if you are repeatedly dishonest and underhand, word will get around and nobody will do business with you. Continue Reading

Time to Reflect, Assess & React

for some of you reading this, that news might be a painful reminder that all those big plans you were saving until ‘after Christmas’ are still sat there untouched and gathering dust and that ‘getting a move on’ might be the next thing on your ‘to do’ list…

But for others who have taken action this year, it’s already the ideal time to reflect on what you’ve done so far this year … what worked well, what went not so well – and things you won’t be trying again… Continue Reading

How Simple Changes Can Bring Huge Results…

For instance, simple changes to your your routine – strict timetables are great for self discipline, but if you keep them the same it’s easy to get too comfortable … try answering your emails at a different time of day, or trying to ‘hit’ that long term problem first thing in the morning rather than in the slightly drowsy hour just after lunch when you never seem to get too much done. Continue Reading

So, Does Your Product Have the ‘Shiny Wing Mirror’ Option ?

So, I’m sure you’re wondering what all this has got to do with your online business, after all, we’re not selling cars … well, neither, strictly speaking, were the folks at Jaguar – with those little extras and options, they were actually selling individuality and exclusiveness … and you can do exactly the same with your products. Continue Reading

‘Ten Buck’ Offers … Genuine Value Or Just An Expensive Squeeze Page ?

So, instead of it being like ‘the old days’, back before Google took a rather dim view of squeeze pages and a ‘free report’ was just that … you are now paying a fiver (more, if you buy the Upsell) for practically the same standard of content – which seems to me to make as much sense as buying that hotel Coke… Continue Reading

When It Says VIP … Make Sure It Is VIP (and NOT like this)…

One of things that I found interesting about my latest trip to New York was that nearly all of the VIP type upgrades I made actually added something to the experience, whether it was less time spent queuing, a slightly different area to stand-in which afforded a better view, or more access to tour guides or staff to give you more information, or provide anything you wanted. Continue Reading

To Upsell, Or Not To Upsell, That Is The Question…

It seems to be the agreed wisdom in the ‘make money online’ community that the best time to sell to your customers is “when you’ve just sold them something and they’ve already got their credit card in their hand”. This, on the face of it, seems to make perfect sense … but if you get it even the tiniest bit wrong, you can do the complete opposite and really, really annoy the exact same people you are trying to build a relationship with… Continue Reading

What Can A Danish Restroom Teach Us About Effective Pricing…?

I must say, I am quite glad to be back on dry land … you see, I had been convinced (possibly against my better judgement) to undertake a short cruise around the Baltic – and while I was very pleasantly surprised by nearly all of the countries I visited, overall it pretty much confirmed my opinions about the whole ‘cruise’ thing… Continue Reading