You Don’t Have To Be A ‘Rhino’, But You Do Need To Get Started…

Last Friday was one of the ‘biglyiest’ in American history as ‘The Donald’ took over the reins on the other side of the pond. I do of course wish America the best of luck over the next four years –… Continue Reading

Yes, I’m Going To Use The ‘P’ Word…

Boxing Day may only just be behind us, but I am willing to wager we all know someone who has already bought next year’s Christmas Cards in the sales, and possibly one or two presents as well. They will also… Continue Reading

The Only Stupid Question Is The One You Didn’t Ask…

There have been some strange arrivals here in the last couple of weeks … First of all, a Scotsman sent me a knife in the post… Normally, I wouldn’t necessarily consider this a good thing … however as it was… Continue Reading

Why We Sometimes Wish Our Online Business Came With A ‘Montage’ Sequence…

I really love a film reference or quote … I am, after all, the one with the in house team who call themselves the ‘Minions’ (after the little yellow chaps in Despicable Me) though I must point out that life here at HQ isn’t quite like that …. though a few casual observers have pointed out that the TV series ‘Blandings’ might not be too far off the mark… Continue Reading

Why The ‘Obvious’ Isn’t Always The Answer – And How You Can Take Advantage of it…

Take for instance online gaming … not my field of expertise, and probably not yours either … but if I asked you to think of a ‘gamer’, you probably would have in mind a male, probably late teens to mid twenties with a poor attempt at facial hair and minimal social skills… Continue Reading

If You’re Paying For Your Traffic, You Need To Read This…

A couple of months ago, you may remember I told you about an office debate regarding the virtues of SEO versus just buying your traffic, and found that in a majority of cases, you would be better off spending the time you might spend on all but the most basic SEO working in the pub and then spend the resultant wages on buying traffic. Continue Reading

A Tale Of Two Sofas…

Of course these issues are in the process of being sorted out, but the lesson for us here is to always make sure that, unlike this bunch of rudderless buffoons, what you deliver in your business is every bit as good as whatever it was you showed them prior to taking their money. Continue Reading

‘Mix It Up’ for Maximum Impact…

Here at HQ, we are often asked when the optimum time is to send that email, or that piece of printed mail so it gets the best response and for maximum impact – or to put it another way … to get the greatest number of sales and make the most money ?

Well … the answer, I’m afraid, is not a short one. Continue Reading

Do You Have a Pop-up Profit Plan?

Don’t be alarmed by the use of the word ‘pop-up’ … I’m not going to start advocating the use of those dreadful things that irritate you while you’re browsing … but actually a different kind of ‘pop-up’ altogether – one that’s entirely more popular… Continue Reading

Our Research Suggests…

I always cringe slightly when I see a news story containing the phrase ‘new research suggests’, because I know that over the next five minutes I’m going to be told that whichever fad, gadget or lifestyle choice that was going to help me live forever only six months ago is now just as likely to make my head explode… Continue Reading

Why You Should Never Try And Second Guess Your Customers…

When you’re putting together a particular product or a system, I know that often there is a minimum requirement regarding time, financial investment or prior knowledge involved . This will of course limit how flexible you can be and will inevitably exclude some people.

You’ll agree, then, that whenever possible, you should try and offer a variation of options to cover as many different levels of time, investment and knowledge as you can … in short – giving the buyer what they want. Continue Reading

Would You Be Better Off ‘Abandoning’ Google ?

Is it better to play the Google ‘game’, research your keywords, work on your SEO, keep your content fresh and relevant and get those all-important backlinks … or just abandon Google altogether and pay for your traffic. Continue Reading

Should You Really ‘Copy Success’…

“If you wish to be successful – copy success” … and while this of course is wisdom of a sort, you need to also apply some common sense but make sure you are actually copying the right things. Continue Reading

Is It Time To Stop Getting In Your Own Way…?

Nobody ever started an online business because they had to ‘fill’ four hours a day … our lives were already full of family commitments, our full time jobs (if we had one) and not forgetting the things we actually want to do … all before we tried to shoehorn in some time to make a bit extra online. Continue Reading

Testing, Testing 1 2 3 …. 4 5 6 7 8….

It was for this reason, of course, that I ‘assembled’ my ‘Minions’ (their choice of name, not mine) 😉 to help with things like this, and since they started last year, have helped hundreds of Lowedown readers (and a few followers of their own) with their various queries and problems.

However, there is one common problem you won’t need myself, a Minion or anybody else to help you with, and is one I had myself just the other day… Continue Reading

Why The Next Three Days Could Be The Most Important of Your Year…

I read a number of years ago that it was during the Easter Holidays that the most DIY was done in Britain’s homes, which is why I’ve always found it a good idea to book a short break around now to somewhere nice and warm, therefore putting as much distance as possible between myself and anything likely to need rubbing down, nailing up or painting back at Lowe Towers… Continue Reading

I Can Almost Guarantee You Weren’t Expecting This…

Now, during in my decade or so as part of our online community, it’s always been this way – there is always someone richer, faster or cleverer than you – and there always will be. Despite all this, the number of people making a living (if not a fortune) online increases every year. (and yes, some of them are the ones with the slick and shiny videos) Continue Reading

Some Good News … And Something That Shouldn’t Be News At All…

Last week of course we had the news that Will and Kate were expecting their first child… and whist congratulations are undoubtedly due to the proud parents to be … and yes it is really good to see good news in the papers … the actual reporting of the event had very little to comend it… Continue Reading

My ‘Approved’ List…

‘The Approved List’ is NOT a list of ‘Make Money’ systems … instead it is a list of resources, websites & useful tools I have either used in building my own business or at least wished were around when I first started … it’s completely free for you to access, and will, of course, be updated as and when I find something I think is good enough to add. Continue Reading

Why ‘Black Friday’ And ‘Cyber Monday’ Are Not Just For Christmas…

Jump forward to this year and early indicators are that, so far at least, as many people have bought online as have physically been to the shops for their presents (and this includes the millions spent on ‘Black Friday’ and ‘Cyber Monday’) which I’m sure you’ll agree is a massive change in peoples shopping habits, brought about mainly by a gradual change in attitude that online shopping is now safe to do. Continue Reading

The Logical Answer To All Of Those Annoying Little Problems (And a Couple Of The Big Ones Too)

This was all explained for the rather logical reason that by telling me how the problem occurred, it would also explain why the solution that was proposed was going to work. Now I really like that kind of logic … but it doesn’t seem to apply everywhere…

When things aren’t working out online, but you don’t know what the problem is, you can spend a lot of time (and money) you haven’t got trying find the root cause or end up spending a fortune on a solution that may not be right for your site, or just wasn’t designed to solve the exact problem you’ve got. Continue Reading

Set Your Website Up For Less Than £25 … No Techie Stuff or ‘Faffing Around’ Required…

I’ve just spent less than 5 minutes on the site and in that time I have found people who would install Wordpress on my hosting and add essential and useful plugins ($5) design a professional header or logo ($5) Install a plug-in with a ‘fill in the blanks’ squeeze page ($5) and somebody who will set up my Aweber auto responder for me ($5) … so once I’d bought my domain ($9.95ish) and hosting ($7.96/month from somewhere like Hostgator or GoDaddy) and joined Aweber ($1 for the first month) I could get all the niggley techie bits done for a whole $20! Continue Reading

Would You Like To Get ‘Fifty Shades’ Of Viral Traffic…?

Remember, any viral traffic you get is not only completely free traffic, it is very targeted and has also been ‘pre-sold’ because the person has arrived here on a recommendation … so the more of it you can encourage by providing people with something they are more than happy to tell others about … the better.
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