Yes, I’m Going To Use The ‘P’ Word…

Boxing Day may only just be behind us, but I am willing to wager we all know someone who has already bought next year’s Christmas Cards in the sales, and possibly one or two presents as well. They will also… Continue Reading

A Tale Of Two Sofas…

Of course these issues are in the process of being sorted out, but the lesson for us here is to always make sure that, unlike this bunch of rudderless buffoons, what you deliver in your business is every bit as good as whatever it was you showed them prior to taking their money. Continue Reading

‘Mix It Up’ for Maximum Impact…

Here at HQ, we are often asked when the optimum time is to send that email, or that piece of printed mail so it gets the best response and for maximum impact – or to put it another way … to get the greatest number of sales and make the most money ?

Well … the answer, I’m afraid, is not a short one. Continue Reading

Is This A ‘You Too Can Have A Range Rover’ Kind Of Ad?

It turned out that the most liked, the most clicked, the highest converting ad over the testing period was not happy, attractive people sitting round a laptop, or some abstract graphical representations of success, but the one which sported a picture of me dangling out of my Range Rover. Continue Reading

Sore Paws, and Pause For Thought…

Now, I’m not a big one for talking about things like Karma … but it is not unreasonable to suggest that if you are fair and honest in the way you go about things, that in the majority of cases, you will be treated honestly and fairly yourself … and if you are repeatedly dishonest and underhand, word will get around and nobody will do business with you. Continue Reading

Is It Time To Stop Getting In Your Own Way…?

Nobody ever started an online business because they had to ‘fill’ four hours a day … our lives were already full of family commitments, our full time jobs (if we had one) and not forgetting the things we actually want to do … all before we tried to shoehorn in some time to make a bit extra online. Continue Reading

Why On Earth Would You Do This To Your Email List…?

To compound the felony, even if you’re only on half the mailing lists I’m on, you’ll probably receive three or four of these emails, all from different marketers, all saying the same thing, all insulting your intelligence … now what does this tell you about the value they place on their relationship with you? Continue Reading