Last Friday was one of the ‘biglyiest’ in American history as ‘The Donald’ took over the reins on the other side of the pond. I do of course wish America the best of luck over the next four years –… Continue Reading
Boxing Day may only just be behind us, but I am willing to wager we all know someone who has already bought next year’s Christmas Cards in the sales, and possibly one or two presents as well. They will also… Continue Reading
Of course these issues are in the process of being sorted out, but the lesson for us here is to always make sure that, unlike this bunch of rudderless buffoons, what you deliver in your business is every bit as good as whatever it was you showed them prior to taking their money. Continue Reading
Here at HQ, we are often asked when the optimum time is to send that email, or that piece of printed mail so it gets the best response and for maximum impact – or to put it another way … to get the greatest number of sales and make the most money ?
Well … the answer, I’m afraid, is not a short one. Continue Reading
It turned out that the most liked, the most clicked, the highest converting ad over the testing period was not happy, attractive people sitting round a laptop, or some abstract graphical representations of success, but the one which sported a picture of me dangling out of my Range Rover. Continue Reading
Now, I’m not a big one for talking about things like Karma … but it is not unreasonable to suggest that if you are fair and honest in the way you go about things, that in the majority of cases, you will be treated honestly and fairly yourself … and if you are repeatedly dishonest and underhand, word will get around and nobody will do business with you. Continue Reading
“If you wish to be successful – copy success” … and while this of course is wisdom of a sort, you need to also apply some common sense but make sure you are actually copying the right things. Continue Reading
Nobody ever started an online business because they had to ‘fill’ four hours a day … our lives were already full of family commitments, our full time jobs (if we had one) and not forgetting the things we actually want to do … all before we tried to shoehorn in some time to make a bit extra online. Continue Reading
I’ve said it before and I’ll say it again – If it ain’t fun … I ain’t doing it – usually followed by a brief sideways glance to enjoy the sight of ‘She who must…’ visibly cringing at my deliberate… Continue Reading
Remember, any viral traffic you get is not only completely free traffic, it is very targeted and has also been ‘pre-sold’ because the person has arrived here on a recommendation … so the more of it you can encourage by providing people with something they are more than happy to tell others about … the better.
One opportunity the rather disappointing but predictable Bank Holiday weather presented for me was to set up my new cinema surround sound system, an event delayed until now because, as you can imagine with it being a top of the range system … there was a good dozen or so pages of mucking about before I would be able to sit down and enjoy anything…