You Don’t Have To Be A ‘Rhino’, But You Do Need To Get Started…

Last Friday was one of the ‘biglyiest’ in American history as ‘The Donald’ took over the reins on the other side of the pond. I do of course wish America the best of luck over the next four years –… Continue Reading

Yes, I’m Going To Use The ‘P’ Word…

Boxing Day may only just be behind us, but I am willing to wager we all know someone who has already bought next year’s Christmas Cards in the sales, and possibly one or two presents as well. They will also… Continue Reading

The Only Stupid Question Is The One You Didn’t Ask…

There have been some strange arrivals here in the last couple of weeks … First of all, a Scotsman sent me a knife in the post… Normally, I wouldn’t necessarily consider this a good thing … however as it was… Continue Reading

Why We Sometimes Wish Our Online Business Came With A ‘Montage’ Sequence…

I really love a film reference or quote … I am, after all, the one with the in house team who call themselves the ‘Minions’ (after the little yellow chaps in Despicable Me) though I must point out that life here at HQ isn’t quite like that …. though a few casual observers have pointed out that the TV series ‘Blandings’ might not be too far off the mark… Continue Reading

Why The ‘Obvious’ Isn’t Always The Answer – And How You Can Take Advantage of it…

Take for instance online gaming … not my field of expertise, and probably not yours either … but if I asked you to think of a ‘gamer’, you probably would have in mind a male, probably late teens to mid twenties with a poor attempt at facial hair and minimal social skills… Continue Reading

If You’re Paying For Your Traffic, You Need To Read This…

A couple of months ago, you may remember I told you about an office debate regarding the virtues of SEO versus just buying your traffic, and found that in a majority of cases, you would be better off spending the time you might spend on all but the most basic SEO working in the pub and then spend the resultant wages on buying traffic. Continue Reading

A Tale Of Two Sofas…

Of course these issues are in the process of being sorted out, but the lesson for us here is to always make sure that, unlike this bunch of rudderless buffoons, what you deliver in your business is every bit as good as whatever it was you showed them prior to taking their money. Continue Reading

‘Mix It Up’ for Maximum Impact…

Here at HQ, we are often asked when the optimum time is to send that email, or that piece of printed mail so it gets the best response and for maximum impact – or to put it another way … to get the greatest number of sales and make the most money ?

Well … the answer, I’m afraid, is not a short one. Continue Reading

Do You Have a Pop-up Profit Plan?

Don’t be alarmed by the use of the word ‘pop-up’ … I’m not going to start advocating the use of those dreadful things that irritate you while you’re browsing … but actually a different kind of ‘pop-up’ altogether – one that’s entirely more popular… Continue Reading

Why ‘Hyperspace’ Isn’t Necessarily Better Than A Snail’s Pace

It seems these days we can have pretty much anything we want, delivered or downloaded to wherever we happen to be, in just a matter of moments … my question today is – because we can do things ten times faster than we could five years ago… does that present just as many issues for us as when things arrived really slowly – quite literally, bit by bit…? Continue Reading

Why You Should Never Try And Second Guess Your Customers…

When you’re putting together a particular product or a system, I know that often there is a minimum requirement regarding time, financial investment or prior knowledge involved . This will of course limit how flexible you can be and will inevitably exclude some people.

You’ll agree, then, that whenever possible, you should try and offer a variation of options to cover as many different levels of time, investment and knowledge as you can … in short – giving the buyer what they want. Continue Reading

How Dinnertime Disappointments Can Lead To Online Success

So I’m sure you’ll agree with me when I say that it’s not so much the amount of things that go right for you that define your level of online success (although they are important) … it’s how you react to, and deal with, the amount of things that go wrong. Continue Reading

Should You Really ‘Copy Success’…

“If you wish to be successful – copy success” … and while this of course is wisdom of a sort, you need to also apply some common sense but make sure you are actually copying the right things. Continue Reading

‘Ten Buck’ Offers … Genuine Value Or Just An Expensive Squeeze Page ?

So, instead of it being like ‘the old days’, back before Google took a rather dim view of squeeze pages and a ‘free report’ was just that … you are now paying a fiver (more, if you buy the Upsell) for practically the same standard of content – which seems to me to make as much sense as buying that hotel Coke… Continue Reading

When It Says VIP … Make Sure It Is VIP (and NOT like this)…

One of things that I found interesting about my latest trip to New York was that nearly all of the VIP type upgrades I made actually added something to the experience, whether it was less time spent queuing, a slightly different area to stand-in which afforded a better view, or more access to tour guides or staff to give you more information, or provide anything you wanted. Continue Reading

To Upsell, Or Not To Upsell, That Is The Question…

It seems to be the agreed wisdom in the ‘make money online’ community that the best time to sell to your customers is “when you’ve just sold them something and they’ve already got their credit card in their hand”. This, on the face of it, seems to make perfect sense … but if you get it even the tiniest bit wrong, you can do the complete opposite and really, really annoy the exact same people you are trying to build a relationship with… Continue Reading

Why ‘Black Friday’ And ‘Cyber Monday’ Are Not Just For Christmas…

Jump forward to this year and early indicators are that, so far at least, as many people have bought online as have physically been to the shops for their presents (and this includes the millions spent on ‘Black Friday’ and ‘Cyber Monday’) which I’m sure you’ll agree is a massive change in peoples shopping habits, brought about mainly by a gradual change in attitude that online shopping is now safe to do. Continue Reading