Why The ‘Obvious’ Isn’t Always The Answer – And How You Can Take Advantage of it…

Take for instance online gaming … not my field of expertise, and probably not yours either … but if I asked you to think of a ‘gamer’, you probably would have in mind a male, probably late teens to mid twenties with a poor attempt at facial hair and minimal social skills… Continue Reading

‘Honest Guvnor – I Never Did Nuffin’ … How Facebook Risk Alienating The People That Could Help Them Beat Google…

The ads he was running were no different from those he had been running for several weeks, did not involve anything on the usual ‘naughty’ list – and had only ever had one ad banned months ago, for having ‘too much text in it’ (?) … in fact, looking at the email from Facebook, you can see he was actually banned for, quite literally, nothing… Continue Reading

Do You Have a Pop-up Profit Plan?

Don’t be alarmed by the use of the word ‘pop-up’ … I’m not going to start advocating the use of those dreadful things that irritate you while you’re browsing … but actually a different kind of ‘pop-up’ altogether – one that’s entirely more popular… Continue Reading

Is This A ‘You Too Can Have A Range Rover’ Kind Of Ad?

It turned out that the most liked, the most clicked, the highest converting ad over the testing period was not happy, attractive people sitting round a laptop, or some abstract graphical representations of success, but the one which sported a picture of me dangling out of my Range Rover. Continue Reading

Don’t Use A Dozen Different Ways To Say Nothing At All…

This week saw me taking a trip to Glasgow, for reasons that had absolutely nothing to do with business and everything to do with attending a very good friend’s party. Those of you familiar with Glasgow will know that architecturally it is quite like Bath in places … and rather like Beirut in others Continue Reading

What To Do When Your Life Is Made Up Of More Than 140 Characters

Not only that, given some recent very high profile incidents of how much can go wrong with an ill advised tweet, and given my track record with upsetting people who are a) needlessly aloof, b) terminally half witted and c) American (three categories which seem to make up a good deal of the people on Twitter) I have for a long time decided only to tweet when I am updating my blog… Continue Reading