Take for instance online gaming … not my field of expertise, and probably not yours either … but if I asked you to think of a ‘gamer’, you probably would have in mind a male, probably late teens to mid twenties with a poor attempt at facial hair and minimal social skills… Continue Reading
The ads he was running were no different from those he had been running for several weeks, did not involve anything on the usual ‘naughty’ list – and had only ever had one ad banned months ago, for having ‘too much text in it’ (?) … in fact, looking at the email from Facebook, you can see he was actually banned for, quite literally, nothing… Continue Reading
Of course these issues are in the process of being sorted out, but the lesson for us here is to always make sure that, unlike this bunch of rudderless buffoons, what you deliver in your business is every bit as good as whatever it was you showed them prior to taking their money. Continue Reading
I always cringe slightly when I see a news story containing the phrase ‘new research suggests’, because I know that over the next five minutes I’m going to be told that whichever fad, gadget or lifestyle choice that was going to help me live forever only six months ago is now just as likely to make my head explode… Continue Reading
Is it better to play the Google ‘game’, research your keywords, work on your SEO, keep your content fresh and relevant and get those all-important backlinks … or just abandon Google altogether and pay for your traffic. Continue Reading
We all love a ‘Top 10’ type article … and don’t advertisers know it. A visit to almost any site will present you with a selection of ‘recommended reading’ ‘related posts’ or ‘from around the net’ type stories all promising to list the ‘20 greatest fashion disasters’ ‘top 10 movie mistakes’ or ‘5 biggest secrets the food companies won’t tell you’ Continue Reading
An ‘exact match’ site like would have been a very google friendly site and would include affiliate links to the product on Amazon, Clickbank or wherever that particular product was being sold … and would earn a commission for every time someone visited the site, clicked through the link and bought the item.
Many of these sites offer no ‘real’ content (usually just a ‘mock’ review) is based around only one item and was constructed for the sole purpose of appearing on the first page of Google and cashing in on free traffic and affiliate commissions. Continue Reading
“You see, it has always amazed me that whereas what you, I and all the other people in our industry say on the internet is constantly under the strictest scrutiny from those in authority … it seems it can often be completely fine to build a website spouting any load of nonsense you like.” Tim Lowe
(Publisher, Tim’s Business Lowe Down) Continue Reading