The Only Stupid Question Is The One You Didn’t Ask…

There have been some strange arrivals here in the last couple of weeks … First of all, a Scotsman sent me a knife in the post… Normally, I wouldn’t necessarily consider this a good thing … however as it was… Continue Reading

If You’re Paying For Your Traffic, You Need To Read This…

A couple of months ago, you may remember I told you about an office debate regarding the virtues of SEO versus just buying your traffic, and found that in a majority of cases, you would be better off spending the time you might spend on all but the most basic SEO working in the pub and then spend the resultant wages on buying traffic. Continue Reading

Exactly How Much Information Is ‘Too Much’ Information…?

Seminars … Meetings … Bootcamps … Workshops. Call them whatever you want – I have been there at literally hundreds of them.

At some point, usually just before the first coffee break … somebody will be talking about the challenges we all face in this business and utter the phrase ‘there’s too much information out there’ or complain about ‘information overload’ … and nearly everybody else in the room will nod sagely. Continue Reading

20 Ways To Waste Your Time Instead Of Getting On With What You Should Be Doing…

We all love a ‘Top 10’ type article … and don’t advertisers know it. A visit to almost any site will present you with a selection of ‘recommended reading’ ‘related posts’ or ‘from around the net’ type stories all promising to list the ‘20 greatest fashion disasters’ ‘top 10 movie mistakes’ or ‘5 biggest secrets the food companies won’t tell you’ Continue Reading

How Simple Changes Can Bring Huge Results…

For instance, simple changes to your your routine – strict timetables are great for self discipline, but if you keep them the same it’s easy to get too comfortable … try answering your emails at a different time of day, or trying to ‘hit’ that long term problem first thing in the morning rather than in the slightly drowsy hour just after lunch when you never seem to get too much done. Continue Reading

Testing, Testing 1 2 3 …. 4 5 6 7 8….

It was for this reason, of course, that I ‘assembled’ my ‘Minions’ (their choice of name, not mine) 😉 to help with things like this, and since they started last year, have helped hundreds of Lowedown readers (and a few followers of their own) with their various queries and problems.

However, there is one common problem you won’t need myself, a Minion or anybody else to help you with, and is one I had myself just the other day… Continue Reading

The Logical Answer To All Of Those Annoying Little Problems (And a Couple Of The Big Ones Too)

This was all explained for the rather logical reason that by telling me how the problem occurred, it would also explain why the solution that was proposed was going to work. Now I really like that kind of logic … but it doesn’t seem to apply everywhere…

When things aren’t working out online, but you don’t know what the problem is, you can spend a lot of time (and money) you haven’t got trying find the root cause or end up spending a fortune on a solution that may not be right for your site, or just wasn’t designed to solve the exact problem you’ve got. Continue Reading