I have to start by assuring everyone that the title is not some kind of bizarre rant on my part, but is in fact the catchphrase of the Harry Enfield character ‘Kevin the Teenager’. This hilariously ungrateful character was brought to mind after I posted a video of last week’s special training session online…
This video, you may recall, explains absolutely everything you need to know, to create a £100K a year business of your own from scratch … there’s nothing left out, it’s completely free to watch and amongst all the positive feedback was this one comment that really had me scratching my head … “Do I really have to watch it all … it’s a bit long isn’t it?”
This person, we can only assume, must be going through what I can only describe as the online business equivalent of a ‘teenage phase’ … and I’m afraid there’s quite a lot of it about.
Metaphorically speaking, we all start as babies in this industry, then we learn at our own pace and eventually have some degree of success, and that’s when it can all go a bit wrong…
This is the time when all the things we have worked so hard to get are now taken for granted and seen as our ‘right’ … and the small level of success we may have enjoyed (often due to the help and intervention of others) leaving us with the very mistaken belief that we know everything … and then throw a prima donna sized tantrum when we have to do anything to either maintain the status quo of our business, or heaven forbid, up our game a bit so we can take things up a level or two.
This usually leaves the older and wiser heads to placate the customers and associates we’ve upset while we’re doing the business equivalent of sitting in our rooms in a huff with the music turned up too loud.
Luckily, like teenage tantrums themselves, most of us grow out of this phase and look back on that period of our business career more than a little sheepishly, but unfortunately some refuse to grow up and you sometimes have to decide that they need to take their attitude elsewhere. In over a decade (12 years to be precise) of doing business in this industry, I’ve had to say this to people I have worked with, and would not hesitate to do so again if someone’s attitude or actions were to the detriment of customers.
In short then, teenage phases are probably unavoidable (after all in this industry we are all quite ambitious and have a tendency to want things our own way) but this has to be tempered with the realisation that no matter what we may have done, there is always someone richer and cleverer who has been getting it right for even longer, and the sooner we get past that teenage phase, the better it is for everyone…
Until Next Time,
Publisher, Tim’s Business Lowe Down