Two Important Lessons in Planning….

Longtime readers of the Lowedown will know I have a ‘thing’ about planning ahead. It’s what I do in my own business … with the projects that are coming to fruition this year being six, nine or even twelve months in the making.

Of course this has to be balanced with also having a certain amount of flexibility to allow us to react to anything untoward or unexpected falling into our laps. You can’t ‘expect the unexpected’ but we do make provision so that if anybody here (including myself) or anybody we work with gets hit by the proverbial bus … nobody is left floundering.

It’s fair to say, though, that the ‘Ready, Fire … Aim’ internet industry we all work in is not exactly famed for its dedication to planning, with people often jumping on whatever is newest and trying to use it to their advantage … in fact I’d go as far as to say the biggest amount of planning most of us will do is the planning of the family holiday.

With that in mind, I’d like to mention a couple of things quite close to us here at HQ, each offering something useful on today’s subject. The first is the result of some very careful planning, and the second being something for which the planning has only just begun…

A splendid young man by the name of Dale Hudson, who happens to be the son of one of the ladies you might speak to if you ever phone the office, has, along with a friend, just departed for Hong Kong. This is with the intention of cycling through the Tropic of Cancer to the Tropic of Capricorn through Asia and Australia and ending up in Brisbane.

This was the result of many months of planning and fundraising (though they are quite self effacing about the amount of effort they put in) and you’ll agree, it all sounds absolutely fascinating. They have set up a website/blog to update the world on their progress, and are even making a documentary about the whole thing … you can read everything and see all the work that went in here: http://www.betweenthetropics.co.uk/

The other concerns Lee-Stuart Evans, the chap in my office who is very much at the core of my growing range of current and forthcoming financial products…
Now, whilst being a level headed chap when it comes to all things to do with the money markets, Lee has a habit of doing slightly ridiculous things in the name of charity, particularly when it comes to running excessive and unnecessary long distances at the drop of a hat.

He has been keen, for several years now, to take part in the Marathon des Sables, which, for those blissfully unaware is the small matter of running 156 or so miles (providing you don’t get lost) across the Sahara desert … in 50 degree heat.

I was convinced he was utterly mad, so Lee decided to prove he was up to the task and get in a ‘bit of practice’ by entering himself for something called the Thames Path 100…

He did consider this to be a bit ‘Namby Pamby’ because despite being 100 miles and only having a 50% finish rate … it is all mostly flat and run on quite well maintained surfaces. This is the same man, however, who thought nothing of running the 23 miles from his home to Tylney Hall on the morning of our Christmas party, then getting changed to attend the festivities and finally leaving the dancefloor around 2am…

So, with only a little push from me, he has now enrolled and begun planning, training and preparing for the Marathon des Sables … not this year – but in 2016.
Completing this challenge will be a truly mammoth undertaking – so the correct amount of planning needs to go in to ensure things go as smoothly as they possibly can.

Even with the exacting medical, there have still been fatalities in this race … and this acts as a sobering reminder of the potential outcome of going in without a plan at all…

Right then … we’ll be setting up a small website to cover all of Lee’s shenanigans shortly, and like Dale’s tropical efforts will have permanent links from my blog and the re-vamped Waverley media site as soon as my Techie Minion has completed the rest of his ‘to do’ list …

Until Next Time,

Tim Sig

Tim Lowe
Publisher, Tim’s Business Lowe Down

Tim Lowe