Your Passport To Building The Perfect Google Friendly Site?

Another flight, another encounter with perfectly coiffeured, perma-tanned ‘rules are rules’ daftness … and whilst I’m sure not everybody’s flights turn out like mine … the question is – why do they seem to save them up for me…?

This time though, I was for the most part a concerned observer, with the real person at the receiving end of this particular piece of corporate stupidity being an older lady who wanted to do nothing more disruptive than buy some hand cream.

After processing her card details, the flight attendant wanted to see her passport before letting her have the cream, as an anti-fraud measure. The lady asked why she had to prove who she was yet again, as they checked her passport on the way in, was sitting in the seat that the passenger manifest said was for her, and used a credit card with her name on it, which by the way, payment had already been taken from…

All The Best,

Tim Lowe
Publisher, Tim’s Business Lowe Down

Even in the face of this overwhelming amount of common sense, the flight attendant was adamant – it was the ‘rules’ … so the lady had no choice but to get the passport out of her bag. Now, due to some inconsiderate halfwit filling up the overhead storage, her bag (as well as being quite heavy) was about three rows further down (I knew this because I put it up there for her, a chivalrous act that immediately took its toll on my back)

It also turned out due to health and safety ‘rules’ it was perfectly OK for a rather diminutive pensioner to struggle to even reach her heavy bag,  but the taller, younger, fitter flight attendant could only watch her … but eventually with the aid of a fellow passenger the bag was retreived, the passport shown, and content that he had made world a safer and more secure place, the flight attendant finally presented the lady with her cream.

It was only the fact that I had promised ‘She Who Must…’ to beon my very best behaviour that I  did not take the now very smug looking flight attendant to one side and ‘explain’ to that rules were there for a reason and not their own sake and if the reason evidently did not apply, then neither should the rule …

The exact same kind of inappropriate or blanket application of unnecessary rules is something of a specialist subject for the world’s largest search engine, and they appear to have excelled themselves with their latest algorithm change, one that could see a major impact on the online fortunes of many people reading this…

This latest moving of the goalposts was instigated to trump affiliate marketers who deliberately create sites which have the domain name matching a certain product, which, as you would imagine, would help the site to appear on the first page of Google for anyone searching for that product.

An ‘exact match’ site like would have been a very Google Friendly Site and would include affiliate links to the product on Amazon, Clickbank or wherever that particular product was being sold … and would earn a commission for every time someone visited the site, clicked through the link and bought the item.

Many of these sites offer no ‘real’ content (usually just a ‘mock’ review) is based around only one item and was constructed for the sole purpose of appearing on the first page of Google and cashing in on free traffic and affiliate commissions.

As you can imagine, this does not sit well with Google as they want to (they say at least) offer the best and relevant content for their users … so they have done what looks like a ‘blanket’ cull on the first page ranking of a huge amount of sites with matching domain names…

What will this do to stop affiliates manipulating the way Google rank sites to their own ends? In truth, not a lot … in fact what Google have actually done, just like that small minded flight attendant demanding to see the passport, is invented another way of making a simple thing much harder…

You see, the people with a vested interest in bucking the Google system are already putting time and effort into working out what the absolute minimum ‘acceptable’ new standard will be, and building Google friendly affiliate sites accordingly, so in a few months the results page will be just as full of affiliate sites as it was a few weeks before Google wielded the axe…

The ones that actually will suffer will be those who offered their visitors good quality relevant content – albeit in small amounts (bigger sites with lots of content should be largely unaffected) … and because they sensibly decided to use the most relevant domain name for their website … they now stand a good chance of being penalised by Google’s latest masterstroke…

Tim Lowe